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Simon Farthing is Director of Global Strategy and Insights at Monetate, the global leader in personalisation software for consumer-facing brands. Simon has launched and developed programs to improve the way some of the world’s biggest brands do business. His career has taken him from CRM, to marketing effectiveness, data science, and to emerging areas such as wearables, IOT and smart homes.

Artificial Intelligence: Resistance Is Futile

Over the years, we have been bombarded with new ‘hot trends’ that promise to change our lives. But this over exposure means we are at risk of becoming numb to new developments that actually can have transformative benefits for businesses across all industries and consumers alike.  If you are alive and breathing, then you will have heard that artificial intelligence (AI) is the next big technology. What makes AI different from preceding fads is that AI is already being used and there is solid research documenting its impact. In fact, research from Accenture reveals that AI could double annual economic growth rates by 2035 and see a drastic change in how organisations interact with consumers. The impact of AI will be widespread especially in retail. Retailers are already beginning to explore...