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Skip is Client Services Director at dotmailer and has over 20 years' experience on client, agency and supplier side. Prior to joining dotmailer in 2009, he was Email Partner at OgilvyOne London and the European Operations Director for Acxiom Digital. He has worked with clients as diverse as BT to Fred Perry and the Woodland Trust to DHL, helping them to build their email and marketing automation programmes to drive increased customer lifetime value, loyalty and ultimately return on investment.

6 Tips To Kick-Start Your GDPR Journey

From mild confusion through to outright panic, the looming implementation of the General Data Protection Regulation (GDPR) has left organisations across Europe sweaty palmed and hyperventilating. Scheduled to hit on the 25th of May 2018, the scramble to prepare for the legislation is fraught by the huge financial penalties that could be levied against those who fail to get it right. To be clear, GDPR is a data law not a marketing law, but we all rely on customer data and we will be in the spotlight when it comes to GDPR compliance. What Is GDPR Anyway? Data protection is not a new concept. Since the age of the internet and mobile devices, however, data and privacy regulations have become increasingly important to businesses, regulators and consumers. While the specifics of GDPR are new, it...

The 5 Most Common Mistakes Made By Email Marketers

Even though these well-known retailers may have hit the top spot as the most influential brands in email marketing, complex business operations, advanced technologies or big budgets are not needed to gain success from email. These brands simply used smart tactics and techniques to get their customers’ attention online and these methods can be adopted by anyone and everyone. It is no secret that email marketing works. In fact, 80% of shoppers prefer to interact with retailers via email and with an ROI (Return on Investment) of £30 for every £1 spent, according to the DMA, it is a no-brainer for businesses of all sizes. Unfortunately, despite its obvious benefits, there are still some clear mistakes being made. Email marketers take note, here are the five most common mistakes our indus...

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