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Stephen is the Director of Data Analytics in Travelport Digital, helping their customers get the most from their mobile products through the application of data analytics and machine learning. Prior to joining Travelport, Stephen spent many years in the telecommunications sector, delivering personalization- based products to Mobile Network Operators around the world.

Predictive Analytics: The New Face Of Personalisation In Travel

It’s often said that it is difficult to make predictions, especially about the future. Statistics help a lot with this, such as estimating the volume of people likely to be travelling from Abaeté to Zyryanka during March, or the number of hot breakfasts that will be ordered on an early morning flight from Johannesburg to Doha. Predictive analytics using statistical models have been used to maximise yield and predict capacity in the travel industry for many years. However, it is more difficult to predict the likelihood that a given traveller will purchase that breakfast, need that seat with the extra room or which hotel they need to stay in. Yet this is what modern travellers expect. Their experience with online retailers is personalised to their wants and needs and delivered at the right t...