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Tim Butler is founder of Innovation Visual, a digital marketing consultancy specialising in developing your online presence and digital communications. Using the latest techniques in SEO, PPC and online content creation, Innovation Visual is an award-winning Google, Bing and Hubspot Partner, and works to increase conversion rates, basket values, and return frequency.

7 Tips To Help Harness The Power Of Google

The Google search engine deals with 3.5 billion searches every day and controls 79% of the market share. So how do you harness its power for your business? 1. Google Analytics Google Analytics (GA) is vital free tool from Google to monitor the performance of your website. You’re able to monitor how many people are visiting your website, when they visit and how they are coming to your website. GA gives you access to actionable insights and with the right knowledge, guide your improvements to your website’s performance. 2. Google My Business (GMB) GMB gives you the ability to register your business location on Google Maps and local search results, displaying important information such as your business name, address, opening/closing times, phone number, website link and forthcoming events. 3....