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Tom is Senior Director Worldwide Marketing at Fuze.

Is Your IT Department Ready For The App Generation?

Attitudes towards technology change through the generations, today’s young people hold a completely different view of both technology and the way that technology allows them to communicate compared to the generations that came before them. Being the first generation to grow up with the internet, these digital natives expect to communicate through a huge variety of different connected devices, instant web services and mobile applications. The phrase “there’s an app for that” is no longer just a marketing slogan, for these young people it’s a way of life. The “App Generation” can be defined by its attitudes towards – and expectations of – technology itself. With 84% of teenagers using mobile messaging apps, 57% regularly conducting video calls and 38% using cloud storage, as this generation ...