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Vaughan Rowsell is Founder and Chief Product Officer at Vend, a cloud-based point-of-sale and retail management software that gives small retailers the tools typically only available to large retailers, helping them to run their business in-store, online, and on-the-go. Founded in 2011, Vend is now used in over 18,000 stores across 140 countries around the world.

The App Economy Is Leading Business Into A New Era

In the past, when a business wanted to upgrade or improve its technology there weren’t many options. One was to buy a system that could do everything – or at least as much as possible – which often came with limitations. Or, purchase separate software products and endure the tricky process of trying to get them working together. Thankfully there’s been some big changes in the last few years. Mobile and cloud-based technologies have broken down the door. Connectivity is king. And customers are demanding it too. They now expect the same level of service, the same brand feel, and the same experience with a company no matter whether they’re communicating with staff, the website, receiving promotional emails, or paying an invoice. So it’s important that every touchpoint, from sales ...

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