Alex Sbardella is an expert in mobile retail strategy, mobile interface and architecture design at Red Ant, and he has worked with global clients across a broad range of industries. He specialises in creating concepts and user experiences tailored specifically for the mobile retail platform, including the award-winning app for Topshop as well as smartphone and tablet solutions for the Arcadia Group’s other leading High Street brands. He is co-author of Red Ant’s market-leading whitepapers ‘Going mobile – a How-to Guide’ and ‘Compelling customer experience through digital’.
BCW (Business Computing World) is a leading point of communications between business technology leaders and their audiences. It provides knowledge sharing and networking opportunities to help business technology leaders be more effective in communicating analysis and insight on information technology trends, to help the understanding of IT's role in achieving business goals.