Alex Sbardella is an expert in mobile retail strategy, mobile interface and architecture design at Red Ant, and he has worked with global clients across a broad range of industries. He specialises in creating concepts and user experiences tailored specifically for the mobile retail platform, including the award-winning app for Topshop as well as smartphone and tablet solutions for the Arcadia Group’s other leading High Street brands. He is co-author of Red Ant’s market-leading whitepapers ‘Going mobile – a How-to Guide’ and ‘Compelling customer experience through digital’.
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