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Boris Felgendreher

Boris Felgendreher heads the marketing in Europe for GT Nexus. He studied Business Administration at the University of Münster, Germany and graduated from the University of Texas at Austin. Boris started his career at Dell Computer and held various marketing positions at emerging technology companies before joining GT Nexus in 2008. In early 2013, GT Nexus announced a merger with TradeCard, creating the world’s biggest cloud-based business network for global trade and supply chain management.

Business Networks In The Cloud: Facebook Versus MySpace?

In this, the third in a series of articles on what businesses can learn from Facebook, I consider the impact of the network effect. The first article, a new information sharing model, considered how the principles of Facebook information sharing can be applied to business and the second turned attention on collecting and analysing data. When you sign up for Facebook today, the site already has doz...

The Cloud Is Leveling The Playing Field Of Global Commerce

The cloud is revolutionising the way small and medium enterprises, especially in emerging markets, are engaging with large, global manufacturers and retailers. A new generation of cloud-based global commerce platforms has enabled “technology leapfrogging” and is leveling the playing field of global commerce. Technology Leapfrogging The concept of technology leapfrogging has been around for a while...

5 Reasons Why Supply Chain Management Is The Sexiest Job In The World

When you think about the sexiest profession in the world, Supply Chain Management isn’t necessarily the first thing that comes to mind. The difficult behind-the-scenes job of getting the right product, at the right time, in front of the right people, at the right cost, has historically been a little unglamorous and unsexy. But that is changing… 1. Supply Chains Are The Backbones Of Products ...

Facebook: Collecting And Analysing Data

In my first article, a new information sharing model, I looked at how the simple principles of Facebook information sharing could be applied to business to create powerful business networks. These networks generate an impressive amount of data, and there is much more we can learn from Facebook in terms of collecting and analysing this data. Facebook currently sits on top of the data generated by s...

Facebook: A New Information Sharing Model

As individuals, we all share an inherent need to connect, share and network, because it has been written into our DNA by the forces of evolution. Social networks such as Facebook have found a way to address that need by connecting one billion of us around the world. For corporations, the necessity to connect, share and network is even bigger than for our personal reasons – a need that has be...