Carol Arthur

Carol Arthur is senior account director at Northern Lights PR. A trained journalist with wide-ranging experience in business, education and consumer markets, Carol has worked in or headed up the PR departments of two colleges - the North Eastern Co-operative Society and Northumbria Tourist Board. A graduate of Common Purpose, Carol is currently regional chair of the CIPR, the industry’s professional body. She is a member of the PR degree employer advisory panel at Leeds Metropolitan University. Carol is an active supporter of local charities and the community helping with fund-raising and PR activities.

Are You Risking Your Company Reputation With Data Law Breaches?

In two years’ time the UK’s Data Protection Act changes with our data laws coming into line with the rest of Europe. Businesses may think the Act is tough now but from 2014 data protection regulations will get even tougher. EU countries including Belgium, France, Germany and Spain have much tighter data regulation so they will become the benchmarks for new regulation. Expert Phil Brining from Abso...

Treat Job Applicants With Courtesy – It’s Free PR!

It never ceases to amaze me how many businesses and organisations seem to see public relations as remote from other business functions. It’s wheeled out on special occasions instead of being woven into every aspect of a business. Effective PR is as much about the way a receptionist answers the ‘phone as it is about fancy campaigns or media coverage. Recruitment etiquette is the latest example of b...

5 tips for getting business value from sponsorships

In a tough economy many businesses are taking a long hard look at what they spend on sponsorship. Not just because marketing budgets are being cut, but also because companies are considering whether certain kinds of sponsorship are appropriate in austere times and, importantly, what’s the impact on business goals? So whatever sector you are in – business, arts, charity or sport – how do you persua...

How to decide if PR is right for your business

I have attended two events in the last week that shed very different lights on public relations and what people believe PR is about and does. It made me wonder what businesses are buying when they decide to hire a PR consultant. With colleague Helen Standing I attended a session called How to Find the Angle – PR for SEO Experts at the ThinkVisibility conference in Leeds. The focus was on the benef...

Social media is changing crisis communications: Are you prepared?

I recently ran a short workshop on managing your online reputation for the Yorkshire & Lincolnshire group of the Chartered Institute of PR. We had a mixture of in house PR practitioners and consultants working with clients across a number of sectors. What they all had in common was the recognition that social media is having a massive impact of how their business or organisation is perceived ...

Social media and employment: Friend or foe?

A new report ‘Social Media and Employment’ is a must-read for employers, employees and graduates looking to find their first job. Produced for the Glasgow Employer Board, the report looks at the implications of social media on employment and recruitment. The insights, sensible advice and tips on the impact of social media on recruitment and in the workplace demonstrate clearly that both bosses and...

How should you respond to customers complaining on Twitter and Facebook?

How many people do you tell if you’ve had poor customer service? It used to be around 20, but that was before the internet. Now instead of simply telling their friends, disgruntled customers can turn to consumer forums and social media to leave feedback about anything from a substandard meal to poor delivery service from a High Street retailer. These days you can add several 000s to that figure of...

5 good reasons why Facebook is good for business

When I talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing and communications mix. And many companies now recognise that Facebook is a good platform for engaging with the over 50s as they are the fastest g...

How to win friends in the media: The dos and don’ts of working with journalists

I had the pleasure of meeting former journalist Rob Pittam the other week when he gave a guest lecture to PR students at Leeds Metropolitan University on the dos and don’ts of approaching the media with a story. Rob spent 25 years in journalism including 10 years as a BBC business correspondent working on BBC2’s ‘Working Lunch’ as well as Breakfast News, News 24m Radio 4’s Today programme and Five...

I Have A Cunning Plan – Making Social Media Strategic

Hardly a week goes by in Yorkshire without an event or workshop on social media. It seems that our appetites for anything digital are insatiable. Last week I attended a sell out social media breakfast seminar organised by the Chartered Institute of PR’s Yorkshire and Lincolnshire group. Deborah Copeland, head of online PR at Brass, had some practical advice and insights for delegates – really focu...

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