Carol Arthur is senior account director at Northern Lights PR. A trained journalist and has wide-ranging experience in business, education and consumer markets. She has worked in or headed up the PR departments of two colleges, the North Eastern Co-operative Society and Northumbria Tourist Board. A graduate of Common Purpose, Carol is currently regional chair of the CIPR, the industry’s professional body. She is a member of the PR degree employer advisory panel at Leeds Metropolitan University. Carol has account management roles, using her skills in creative solutions, strategic planning and writing. She is an active supporter of local charities and the community helping with fund-raising and PR activities.