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David Lavenda

David Lavenda is Vice President of Marketing and Product Strategy at Harmon. For the past 20 years, David has served as an executive for a number of high-tech companies. After completing a undergraduate degree in Physics, advanced studies in Electrical Engineering, and an MBA in Marketing, David co-founded Business Layers, an identity management company, serving as VP Marketing and Product Strategy from its inception until the company's successful sale five years later. Additional stints as VP of Marketing and Product Strategy for several successful high-tech companies followed. David is a technology expert blogger for Fast Company. He is also pursuing advanced studies in STS (Science, Technology, and Society) - focusing on the research of online behaviors.

2012 Is The Year Of Social Business

There have been numerous reports predicting 2012 will be the year of social business, and the increasing popularity of ‘digital transformation’ services touted by management consulting firms would appear to support this theory. However, I expect companies will struggle to “revolutionise” the way they do business. In a word of caution, consultants and vendors alike will champion ‘digital transforma...

Is Social Business The Biggest Trend Since Y2K?

Twitter recently decided to change its user interface and, at the same time, introduce a host of new features. These changes were meant to make it more compelling as a social networking platform and, at the same time, make it more intuitive for the un-initiated to grasp. However, there are rumblings that Twitter’s face lift has left many feeling a little disconnected. So, why did Twitter deem it n...

Removing Email From The Workplace Could Be Disastrous To Business

Reports that technology giant Atos is to phase out internal email as a means of communication is a classic case of ‘throwing the baby out with the bathwater,’ as the old adage goes. Email, by far the most pervasive communication platform in organizations with over 95% usage according to Forrester Research, is not going away any time soon. Getting people to use new social and collaboration tools is...

Changing Technology Is Easy, Getting People To Change Is The Problem

Back in the 60s the only technology on an employee’s desk, if they were lucky enough to have any at all, was a telephone. Things have changed dramatically since then, and today we are surrounded by an array of technology that we use for work – from PCs, mobile phones, laptops and tablets to a hodgepodge of collaboration and social tools – all designed to make us productive in the office and, now a...

Darwin’s theory and technology advancement

In business, a revolutionary approach that promises rapid change over a relatively short period of time is often alluring. Especially when compared to the rather mundane alternative of slowly evolving processes. Yet, the promise of fast improvements and the reality are often poles apart. So, what is the most effective way to introduce change to the organisation? Unfortunately, there is a sad reali...

5 strategies to help keep your sanity in a world of constant connectivity

You’re writing a report when your smart phone rings. Before you’ve had the chance to say hello, another five emails drop into your inbox – all asking you to do something, now. And that’s on top of the text messages, tweets and instant messages, all waiting for you to respond. Does this sound familiar? Well, you’re not alone as virtually every office worker is facing the same pressures – we’r...

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