Gary Adey is director of commercial marketing at Vodafone Global Enterprise. Gary leads the commercial marketing team and is responsible for the end-to-end commercial arrangements and marketing for Vodafone's largest corporate customers worldwide. Gary joined Vodafone in 2008 as head of managed mobility services with specific responsibility for delivering the Vodafone's first Global Outsource contract across 70+ countries; a landmark deal for VGE. Gary began his career as a Finance graduate at the UK subsidiary of Cable & Wireless, Mercury Communications. Over a period of 11 years he held a variety of positions across finance, business development, global pricing, and international sales leadership in both large enterprise and wholesale. Gary moved from Cable & Wireless in 2005 to join FLAG Telecom as vice president of sales for Europe. Gary has a degree in accounting and finance from Leeds University and holds an ACMA accountancy qualification.
BCW (Business Computing World) is a leading point of communications between business technology leaders and their audiences. It provides knowledge sharing and networking opportunities to help business technology leaders be more effective in communicating analysis and insight on information technology trends, to help the understanding of IT's role in achieving business goals.