About the Author
Gianni Cooreman is Digital Research Manager at InSites Consulting. Gianni has over 5 years experience as a Quantitative Research Consultant. His main areas of expertise are Technology & Adoption Research, New Media, Digital Mareketing & Enterprise 2.0. Some of Gianni’s key clients are Skype, eBay, Google, IAB Belgium Barco. In 2009 he launched the MC DC ‘Marketers & Consumers, Digital & Connected’ – a series of reports on digital media and marketing.

