Guy Cuthbert

Guy Cuthbert is the founder of Atheon Analytics, initially as Atheon Ltd, in 2005. Guy's background is in Information Technology, initially in a range of technical roles before taking more commercial positions as CTO and CEO roles in software development and early cloud-based businesses. Guy holds a BSc (Hons) in Computer Science from Manchester University and has been a member of the Institute of Directors since 1998.

Changing Consumer Habits Are Changing Business Behaviours

Changing consumer behaviour is not only affecting B2C operations: when it comes to time-sensitive and critical purchases, businesses are increasingly behaving like consumers – they can shop around with ease, compare price with availability and purchase either online or via call centres. As consumer style behaviour begins to dominate, organisations need to understand the changing balance between pr...

A Cautionary Tale Of Data Governance

Do you think that master data management is boring and never gets the attention of your senior management? Is data governance a tedious “IT thing” that your executives choose to ignore? Are you struggling to make a business case for data quality, data stewardship and a corporate recognition of your data asset? It is an acknowledged phenomenon that it’s many times harder to sell a potential improve...

Data Driven Business Philosophy

Business Intelligence (BI) is a catch-all term for a wide variety of software, covering a broad spectrum of information technologies: data collection and transformation, data storage (databases), information management, reporting, decision support, analytics… The Big Data phenomenon is addressed by a subset of BI technologies – many of them highly specialised to Big Data needs, but as Big Da...

Big Data: Opinion Operated Vs Data Driven

Thinking is good; few of us think often enough. Too many of us follow learnt behaviours without questioning whether they are effective or appropriate to the task at hand. But launching a statement with “I think that…” doesn’t guarantee any real thinking has been performed – and even where it has, “I think that…” usually means “I believe that…”, and belief is a strange beast. Belief takes us into t...

The First 100 Days: Visualisation For Orientation

From Sales Directors to Category Managers and National Account Managers, the pressure is on to get up to speed, fast. So what differentiates the high flyers from the rest; those individuals with a troubleshooting reputation able to turn around failing departments or categories within months? Traditionally they might have been blessed with excellent gut feel; today, more likely than not, they have ...

Erasing The Battle Lines With Visual Analytics

With upwards of 30% of retail turnover now coming from promotions, it is becoming essential to ascertain the most appropriate promotions metric for each product category or customer demographic. Brands and retailers need to work together to maximise opportunities, minimise promotional spend and meet evolving customer demands for value. Yet the reality is very different: far too often one partner i...