Jeff Bradshaw is chief technology officer at Adaptris. Jeff is responsible for the overall technical leadership of the company. He sets the development roadmap, and works with the Chief Architect to deliver innovative software that the "field" organisation can take to market. Jeff also works with the operations team to ensure that the solutions deployed within the company's four data centres are always available. In addition to this, he liaises with customers, to ensure that solutions exceed their requirements, and grow with their business. Jeff has spent his working life in the B2B arena. Prior to forming Adaptris, Jeff worked with EDI and EAI industry leaders Perwill and Frontec (Axway) and end user organisations DHL, and Equitas. Jeff has been engaged as a consultant with many large partners including Progress and customers including British Airways, Scottish Widows, British Telecommunications, and Carrefour.