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Joanna Stevenson

Joanna Stevenson studied mechanical engineering in London and currently works for an energy research and consulting firm. She enjoys writing tech and business articles in her free time. She aspires to be an intrepid tech and gaming enthusiast with the exploratory spirit and witty prose of her favourite author Robert Louis Stevenson.

5 Ways For Businesses To Boost Their Online Presence

The rise in lightweight and ultra-portable electronics like tablets, smartphones and ultrabooks means that people are always connected. This is one reason why businesses are finding it increasingly important to invest in websites or blogs for successful inbound marketing. In fact, business websites and blogs are one of today’s most reliable and efficient methods of publishing and distributing busi...

5 Tips For Deploying Google Docs In Your Workplace

It’s official: Google Docs is revolutionising the way businesses communicate and operate. Over 5 million businesses have chucked Microsoft Office for Google Docs, and Docs were sitting at 20 percent business penetration in only 2009, according to market research firm IDC. What can you do to ease the transition across all the computers in your workplace? 1. Gmail Get your mailboxes sorted. Th...

Email Marketing: The Essentials

Today, people use their desktops, laptops, or tablets for everything – and many people see them as essential. People look to their computers to provide entertainment, to help them research topics of interest, to draft business reports, make product comparisons, and, of course, to allow them to communicate with each other. It is vital, therefore, that businesses reach out to their customers and sal...

Top 5 Ecommerce Web Design Tips

Whether you are looking to buy a new piece of technology – maybe an all in one printer or perhaps a new LCD television – where do you look first? The internet, of course! According to Forrester Research, e-retail spending is expected to increase by 62 percent in the year 2016. The same report states that much of the growth is attributed to how online retailers have improved their websites and serv...

6 New Rules For Online Business Branding

Nowadays, it is no longer enough for businesses to have a cool, sleek website, a few social media profiles, and consistent branding. The fresh rules for online business branding are now focused on engagement and interaction, and less on presentation. Defining your brand is more like a journey of business discovery. Yes, it can be time-consuming, hard, and uncomfortable. Whether you are managing a ...

Top 5 Blogging Tips For Businesses

As a key component of online marketing campaigns, blogs are efficient tools for social network engagement, search engine optimization, customer service, and online PR. Whether you have run a local pesticide company or an all in one laser printer dealership business, a blog is a great way to brand your business and establish yourself as an expert in the field. Here are a few tips on how you can imp...