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Leslie Ferry

Leslie Ferry brings over 20 years of experience in the telecommunications, Internet and recruitment industries to her role as BroadSoft's vice president of marketing. Her brand management and product marketing expertise have helped boost the profiles of numerous technology companies. Before coming to BroadSoft, Leslie was vice president of marketing at online recruiting companies SnagAJob and JobFox. As director/vice president of marketing at domain name registration company, Network Solutions, she helped revamp the company's brand and position it as a respected leader of Web services. Leslie helped to build one of the best-known Internet brands as director of marketing for online jobs site CareerBuilder.com. Before moving to companies with Web-based products, she spent eight years at MCI, where she held revenue and branding responsibilities.

Managing The Millennial Tidal Wave Through Enterprise Communications

By 2025, millennials (Generation Y) will make up around 75% of the workforce. This new wave of people are not only tech savvy, but are accustomed to being connected anywhere, at any time. Unlike the generations before them, they: can’t recall life before the Internet, have always had a mobile phone, share their photos via Instagram and communicate with friends and family via Facebook and Twitter. ...

Presence In The Enterprise: Keeping Flexible Working Productive

Whether you are sending an email on the train as you make your way to the office or firing off that last email before boarding a plane to go on holiday, being part of the “modern” workforce means you rarely switch off. Rather than this being a negative you appreciate just how much flexibility this gives you and revel in turning previously unproductive time on its head. As a result of advances in m...

Unified Communications Will Soon Be Universal For Businesses

When it comes to communicating, the frustrations facing employees seem to be universal. Regardless of user type, industry or company size, employees always rank their main complaints as being unable to locate people quickly, having to wait for information and dealing with “email overload”. It’s obvious that the productivity of employees and the quality of their work directly correlates to their ab...