About the Author
Matthew Stibbe is writer-in-chief at Articulate Marketing. He is also an avid blogger, closet geek and HP fanatic.
/// Archive by Author
How To Turn Social Marketing Into Actual Sales
Selling is personal – and social media can help make it more so (or less, if you’re not careful.) Social media is having a game-changing effect...
Boost Your Business With A DIY Video
Now that video is financially viable for even smaller businesses, it’s a hugely powerful marketing tool. One supplier of pop-up marquees has a video on...
Making The Most Of Your LinkedIn Company Page
The buzz around LinkedIn as a social media product has been at a low hum compared to newsmakers like Twitter and Facebook. Yet LinkedIn is...
15 Top Tips For Cost-Effective Small-Biz Marketing
Every business, large or small, needs collateral such as brochures, flyers, newsletters, business cards, presentations etc. Using IT to design and print your own material...
6 Ways To Make A Good Impression On LinkedIn
Online business networking is a great way to widen your network beyond your own immediate circle. You can use it to raise your profile, reach...
10 Tips To Write A Great Case Study
Case studies can help companies win business. We’re in a demand-generation, deal-closing economy and good customer evidence is the laser-guided bomb of marketing. Here are...
6 Ways To Ensure Your Email Gets Read
If you’re like a lot of us, you get so much email every day that you might spend as little as 15 seconds scanning a...
10 Ways To Become A Better Presenter
There’s an old saying, ‘Power corrupts but PowerPoint corrupts absolutely.’ Well, don’t blame the tools, blame the workman. A good presentation can make the difference...
17 Tips For A Great Press Interview
Giving a press interview is easy. It’s not like public speaking and it’s not like being cross-examined by Jeremy Paxman. Or at least, it shouldn’t...
6 Tips To Ensure Your Emails Get The Attention They Deserve
If you’re like a lot of us, you get so much email every day that you might spend as little as 15 seconds scanning a...
22 Marketing Tips To Win More Business
It’s easy to focus on the sales process – converting potential customers into paying customers – but too much focus on pricing, salesmanship and negotiation...
7 Habits Of Inspirational Managers
Why does one company thrive and another fail? What is the difference between an inspirational manager and a bad one? Taking our cue from Aristotle...
12 Ways To Be More Productive
Productivity is the result of habits and practices that we learn. Change them and you can increase it. Ignore them and you get the productivity...
10 Ways To Increase Your IT’s Efficiency
Small businesses depend on the motivation and productivity of their staff. With fewer employees, the work rate of each person – and especially the boss...
Gamification: Game On For Your Business?
As technology becomes more interactive and social, one of the biggest challenges for businesses is striking a balance between engaging with customers and asking too...
