About the Author
Max Taylor is Head of Business Marketing at T-Mobile UK. Max joinsed T-Mobile from Vodafone where he was consulting for the global business marketing team on segment strategy. Prior to that he worked for Dolby in the U.S. as the segment director for mobile, where he led the business unit in all aspects of sales and marketing. He also spent five years at Orange in a number of senior roles, including that of head of 3G and convergence marketing and head of SME proposition development.
