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By Michal Samuels Hod June 29, 2011
Many marketers know the term “marketing loyalty” as a form to retain existing customers through incentives. But how do marketers ensure that they get it...
By Michal Samuels Hod May 27, 2011
Growth in the postpaid subscriber segment is slowing precipitously across the industry. Stifel Nicolaus analysts estimate that prepaid subscribers grew by 14.7 percent year-over-year while...
By Michal Samuels Hod March 17, 2011
2010 brought two interesting trends in the telecommunications market which cannot be overlooked. Firstly, the increasing penetration of smartphones, coupled with the fact that prepaid...
By Michal Samuels Hod January 14, 2011
Spain has one of the largest mobile markets in Europe, with effective competition from four mobile network operators and a growing number of resellers. The...
By Michal Samuels Hod January 04, 2011
Anonymity is probably one of the most frustrating factors for marketers servicing the mobile prepaid market. A prepaid customer purchases a SIM card in a...
By Michal Samuels Hod September 01, 2010
With mobile customers constantly roaming around the global village, it is tempting to think that operators around the world are all facing the exact same...
