Nick Keating

Nick Keating has over 20 years’ experience in successfully growing technology led professional service companies with experience in both CEO and COO roles. Nick joined Maxymiser in 2011 as Director of Client Services and became VP EMEA in November 2012. In his current role Nick has full responsibility for Maxymiser’s business operations across Europe including sales, marketing, client services and technical teams. His considered approach makes Nick an ideal spokesperson and thought leader in the testing, personalisation and cross-channel optimisation space.

Optimising Business Performance

In an era of integrated channels, has website optimisation got left behind? When companies are wrestling with business decisions – such as whether to offer customers allocated seating on flights or determine the role click and collect can play in reducing the logistics costs associated with online returns– why are so many organisations still considering website optimisation in isolation? When real...

Mobile: Taking The Channel Out Of The Experience

Online development today is all about mobile. Yet with many companies still playing catch up, the focus is on technology issues such as responsive design rather than the role mobile plays within the overall customer experience. Customers are buying from a brand – not from a brand’s mobile channel, web channel or high street shop. They are completely channel agnostic – and expect a good, consistent...

Realising The Vision Of True Personalisation

Analyst firm Forrester recently reported that we have now entered the “Age of the Customer,” where the customer is in control and the only way for brands to differentiate is by delivering an optimal customer experience. Yet with brands exploring what personalisation and behaviour-led targeting entails, many are getting bogged down in a morass of historical customer data. While analysing a customer...

5 Top Tips For Creating Long-Term Online Customer Engagement

Serving tailored content to website visitors based on their characteristics, behaviour and interaction history is key to achieving a destination website and creating an online presence that creates an engaged customer. In a world of declining margins and increasing customer fragmentation, the pressure is on organisations to attain far more value from the online channel. Organisations can no longer...