Rajat Kaul

Rajat Kaul is a practice lead for Retail BPO’ at Wipro. He develops business solutions that leverage process and technology to drive value for Wipro customers in the retail domain. He has over 13 years of experience in Merchandising and Supply Chain functions with retailers in US and UK.

Can Technology Save The High Street?

Today, retail organisations are in a flurry to consolidate their existing operations, step into new markets, adopt new channels, and find innovative ways to enhance customer experience. Hyper-local retailing or the ‘store of the neighbourhood’ is one definitive trend for brick-and-mortar retail, as customers demand more personalised offers and promotions. Retailers are looking to react to their cu...