Sherrilynne Starkie

Sherrilynne Starkie is a consultant at PDMS. For almost 18 years, Sherrilynne has been advising blue-chip organisations on both sides of the pond, covering Britain, Canada and the United States. For three years, Sherrilynne was the Tech Talk columnist for the Isle of Man newspapers. She serves on the steering committee for Isle of Man Women in Business, is on the Executive Council for the Isle of Man Junior Chamber of Commerce. In the past she was on the management committee for the Isle of Man British Computer Society and the marketing committee of Junior Achievement.

Study Proves Social Media Drives Sales

Research by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The findings are based on a 2-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. AIR MILES col...

6 Top Tips For Bloggers And Brands

Mark Twain once said, “Rumours of my death have been greatly exaggerated”. This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies tha...

Social media: Engagement matters more than celebrity status

If you thought getting a big-name celebrity like Ashton Kutcher or Nicole Kidman to endorse your charity campaign is the best way to raise awareness and raise funds, think again. A new report published by PayPal shows being aligned with lesser known celebrities or plain folks with a good Internet profile is often more effective. The report looks at six major online fund-raising campaigns and it’s ...

“Every little helps”: Social media and the UK riots

A new study from the University of Leicester into the use of social media in street protests and riots has revealed how it is effective for both protesters and police. Social media was implicated in the co-ordination of recent riots, but it is increasingly being used by crime fighters and businesses to follow and deal with protests and crime, the study found. And it also provided a means of ‘witne...

Quantas Twitter trouble is a warning to all brands using social networks

An airline is in trouble after tweeting a photograph that some people deemed racist. Australia’s Qantas posted a photo of two men with their faces painted black and wearing afro wigs to its Twitter feed. The airline had given the two men free tickets to a major rugby union match for promising dress up as their favourite player Radike Samo who is of Fijian descent. The two men wore black face-paint...

Facebook welcomes gambling, lottery and pharma advertisers

Facebook has just announced changes to its advertising guidelines to make them simpler, better organised and more intuitive. The social network is now allowing the promotion of offline casinos or other legal gambling establishments provided the ads are appropriately targeted. However, it continues to prohibit the promotion of online gambling in the U.S, but may allow ads for online gambling and ga...

50% businesses do not have social media and networking policies in place

The majority of companies are putting their businesses at risk because rely on employees to exercise good judgement when it comes to using social networks like Facebook, Twitter and Google+. Nearly half of all businesses do not have social media and networking policies in place, despite the fact that 76% use social networking for business purposes, according to a survey by Proskauer’s Internationa...