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November 16, 2011
Creating brand awareness and enhancing corporate reputation are most often the objectives of content marketing initiatives, but marketers are finding that having quality content actually...
November 15, 2011
If you thought getting a big-name celebrity like Ashton Kutcher or Nicole Kidman to endorse your charity campaign is the best way to raise awareness...
October 17, 2011
A new study from the University of Leicester into the use of social media in street protests and riots has revealed how it is effective...
September 01, 2011
An airline is in trouble after tweeting a photograph that some people deemed racist. Australia’s Qantas posted a photo of two men with their faces...
August 30, 2011
Facebook has just announced changes to its advertising guidelines to make them simpler, better organised and more intuitive. The social network is now allowing...
July 18, 2011
The majority of companies are putting their businesses at risk because rely on employees to exercise good judgement when it comes to using social networks...
July 14, 2011
TVO, Ontario’s public TV and media organisation, aims to promote citizen engagement with the launch of Honoured Citizen, a multi-player social media game that...
July 04, 2011
Any company that invests time and resources into creating a web presence without make a parallel effort on developing social networks is seriously undermining its...
July 01, 2011
The majority of moms online don’t mind getting marketing messages via social networks as long as those messages are directly relevant to them. This is...
May 04, 2011
Almost half of marketers are now implementing content curation as part of their marketing strategies, according to a survey recently carried out by HiveFire, providers...
April 26, 2011
The primary goal for businesses and brands using social media is to raise awareness and generate exposure. It’s a fact backed up in the Social...
April 19, 2011
According to a new study from BlogHer, the community for women online, people are now more influenced by the opinion of a blogger than a...
April 11, 2011
There is value to be had from services like Klout and PeerIndex, but users believe that value is limited, according to a survey this week.
I...
April 07, 2011
The professional social media marketing community website, SocialMediopolis.com, today released a list of the Top 100 free social media resources for downloading.
The list...
April 01, 2011
Do you find value in Facebook’s new questions’s function? This is the question I posed my Facebook friend this week as I tried out...
