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By Sherrilynne Starkie April 06, 2010
This is a question that many organisations are grappling with. And, after working with many organisations in various different ways my own answer to this...
By Sherrilynne Starkie March 22, 2010
When 7% of respondents to a recent survey confessed that they’d ‘interrupt an intimate moment’ to check out their Twitter feed, you might start to...
By Sherrilynne Starkie March 09, 2010
The leaders of the UK’s three main political parties have all agreed to participate in television debates in the lead up to the May election....
By Sherrilynne Starkie March 01, 2010
If you have a social conscious and want to take control of the kind of web advertisements you see, help is at hand. The DoGooder,...
By Sherrilynne Starkie March 01, 2010
Three out of four Fortune Global 100 companies are using social media in some way, according to a study published by Burson-Marsteller, the global PR...
By Sherrilynne Starkie February 26, 2010
The Pew Internet Project has just released some research that confirms that Twitter is not the domain of teens. They tend to prefer to use...
By Sherrilynne Starkie February 23, 2010
When is comes to apportioning blame for the current economic recession, it seems that bankers are getting the lion’s share, according to a PR Week...
By Sherrilynne Starkie February 23, 2010
It’s been a bad week for the American airline Southwest. Movie director Kevin Smith, also known as Silent Bob, was allegedly kicked off a flight...
By Sherrilynne Starkie February 18, 2010
If 2009 was the year of Twitter, then let 2010 be the year that social media comes of age and takes its rightful place at...
By Sherrilynne Starkie January 29, 2010
Search engines exist to help users find the web content they seek. These top tips leverage search technology to help get your site to the...
By Sherrilynne Starkie January 25, 2010
One of the most exciting social innovations to come along for a while is iSites, a just-launched service that lets you create a self-branded iPhone...
By Sherrilynne Starkie January 19, 2010
Social media may help address looming budget issues faced by public service organisations, by providing economical ways of engaging citizens, delivering services, and by empowering...
By Sherrilynne Starkie January 15, 2010
Industry analyst William Band of Forrester Research has published a great post detailing enterprises’ seven steps to success for strategising, selecting and deploying social CRM...
By Sherrilynne Starkie January 15, 2010
Social networking tools are spreading into core areas of enterprise, including the marketing and communications, human relations, and customer service departments, according to a new...
