/// Archive by Author
September 20, 2011
I talk a lot on this blog about making sure you think about your audience and take the time to craft an effective call to...
July 05, 2011
Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C....
April 28, 2011
The technical definition of spam is any email sent to individuals which is unsolicited and sent in bulk. We all know the traditional spam: grammatically...
March 11, 2011
Last week the Advertising Standards Authority (ASA) extended it’s remit to cover marketing claims made by companies on their websites and in other non-paid for...
March 02, 2011
Following the decrease in sends and the lower than expected open and click-through rates in the last few years, there are signs that things are...
February 25, 2011
Social networks are a great way to connect with people regardless of geography, age or rank. But every now and again, there’s still no substitute...
February 21, 2011
Some unfortunate news last week for fans of certified email systems. GoodMail, one of the larger companies out there, has been forced to close its...
January 06, 2011
I hope you had a good festive break, a jolly New Year and are now fully back into the swing of things!
It might be a...
December 20, 2010
Welcome to the last in the series of my 12 days of (email marketing) Christmas! For those of you who have been following parts one,...
December 16, 2010
It’s time for our penultimate entry in the 12 days of (email marketing) Christmas series! Today, we’ll be going over subject lines, targeting and the...
December 14, 2010
Continuing on from my first post, it’s time to crack on with more email marketing advice for the festive season. This time, I cover landing...
December 10, 2010
I talk a lot on this blog about how to increase the clicks and opens that your emails receive. You’ll find numerous articles about subject...
November 29, 2010
It’s that time of year again; put on your best segmentation stockings and furry red deliverability hat because it’s time to deck the inboxes with...
November 25, 2010
I recently blogged about how to avoid sending emails with typos or errors. At the end of the day, it’s all about having the right...
November 22, 2010
We’ve all seen it, haven’t we? An email that pops into the inbox with a typo in the subject line or, even worse, without a...
