/// Archive by Author
By Victoria Tomlinson April 05, 2012
In the last month I have been increasingly irritated with the growing number of LinkedIn invitations where the person has just used the standard invitation...
By Victoria Tomlinson December 15, 2011
In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A...
By Victoria Tomlinson October 14, 2011
I am so frustrated! Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media?...
By Victoria Tomlinson October 10, 2011
Last week a handful of men experienced, at first hand, what it is like to be outnumbered at senior levels. The Women’s Business Forum attracted...
By Victoria Tomlinson September 19, 2011
I mentioned that I have been on a social-media-holiday-reading-fest. A key goal was for me to become better at SEO (search engine optimisation) for our...
By Victoria Tomlinson September 07, 2011
Even if you don’t have children and rarely read blogs you’ve probably heard the term ‘mummy blogger’. It refers to parents (‘daddy bloggers’ are also...
By Victoria Tomlinson August 22, 2011
I’ve just spent two weeks on holiday with a pile of books on social media for business. I really want to sharpen up the results...
By Victoria Tomlinson August 18, 2011
This year has been one of great disappointment in finding and working with good web designers and SEO advisers. It seems we are going through...
By Victoria Tomlinson August 04, 2011
Successful internships are those that will have clout on CVs by genuinely adding value to the intern and the employer. My company has just finished...
By Victoria Tomlinson July 21, 2011
Inspired by Lucy Kellaway’s article in the Financial Times, I have just joined the Anti PowerPoint Party. I have refused to do Powerpoints for years...
By Victoria Tomlinson July 15, 2011
In the last month several people have mentioned how they’ve been contacted with email requests from people they don’t know – but often through people...
By Victoria Tomlinson July 01, 2011
This was the topic of my CIPR breakfast briefing for the Yorkshire & Lincolnshire group of the Chartered Institute of PR and we had an...
By Victoria Tomlinson June 17, 2011
When you organise an event, if you want someone really important to be there, you wouldn’t just rely on your generic invitation? Of course not,...
By Victoria Tomlinson June 07, 2011
Twitter started life as a purely social tool. It was quickly picked up in the consumer market and it is now being used in the...
By Victoria Tomlinson May 19, 2011
There are three parts to writing a good blog. Identify topics that your clients and potential customers will find helpful and answer questions on. Write...
