AWS: Building A Big Partner Network To Spread The Gospel Of DevOps

AWS

In the wide world of technology solutions and services for enterprises, no single company has yet to present itself as best of breed across the spectrum. Indeed, there is an ecosystem comprised of mega cloud services companies (Amazon Web Services, IBM, Microsoft, Oracle, Rackspace), independent software vendors, SaaS vendors, professional services organisations and consultancies that enable an enterprise to have strategic and tactic access to specific technologies/services to solve business challenges.

While individual companies each possess specific expertise, they still need to ‘play well with others’ to truly deliver potent solutions to their enterprise customers. Mammoth cloud computing services companies are examining the landscape of technologies and vendors, and observing which companies do particular things well – and instead of ignoring them or sabotaging them, are deciding to team up with them, and even provide support.

Out the window goes the zero sum paradigm of “their win is my loss.” Instead, the new dynamic in the house is: ‘when the right, competent players show up and play together, we all win.’ Furthermore, not only are the various blue chip and cool vendors teaming up together, they’re acknowledging each other’s prowess publicly – and that in turn creates a brand windfall, with enterprises taking note of announcements of partnership networks and specific vendors, as they create their ‘competent companies to hire’ short lists.

At the AWS re:Invent Conference in Las Vegas, in early October 2015, Andy Jassy, AWS senior vice president, informed attendees that:

  • AWS is now a $7.3bn business, generating a $1bn run rate on its database business alone.
  • AWS has more than 1 million active enterprise customers.
  • AWS has grown 81% year-over-year, which Jassy said made it the fastest growing among cloud-based storage providers, processing and database services.
  • About 800 software vendors integrate with AWS in 25 different categories.

At AWS re-Invent, the company proudly boasted that more than 2,300 software listings are pre-configured for the AWS Cloud, and introduced three new AWS Partner Network (APN) competencies targeting partners in DevOps, cloud migration, and the Internet of things (IoT).

In the past year, AWS has seen that, on average, AWS Premier, Competency, and Managed Service Provider partners have grown their AWS revenue more than a 100% faster than the rest of the ecosystem. Impressed with how these specific vendors fuse their expertise with what AWS has to offer, AWS is trying to be more helpful to technology companies that are helping their clients leverage the power of AWS cloud services.

Taking a closer look at just one of these partner networks, APN DevOps Competency Partners, we see AWS providing solutions to, or have deep experience working with, businesses to help them implement continuous integration and delivery development patterns or helping them automate infrastructure provisioning and management with configuration management tools on AWS.

XebiaLabs is among the first wave of DevOps Competency Partners. Many of its customers are using XebiaLabs tools in conjunction with AWS to achieve visibility, automation and control of their software delivery process, and it says it’s looking forward to helping more AWS users to achieve similar results. Most recently, XebiaLabs announced that its XL Deploy application release automation software is available as a supported deployment option from AWS CodePipeline, a continuous delivery service from Amazon Web Services.

AWS CopePipeline allows users to build, test, and deploy their code every time there is a code change. With this integration, AWS CodePipeline users can leverage XL Deploy to deploy existing enterprise applications to on-premises and hybrid IT infrastructures hosted on premise or on AWS.

Michael Krems has been following developments in IT solutions since the late 1990s, when he lived and worked in Silicon Valley during the bubble build and bubble burst. In his strategic communications work with IT solutions enterprises, he has gained familiarity with vendors and technologies in anti-malware, anti-spam, business process management, CRM, data analytics, data center migrations, data security, document management, e-commerce, e-Discovery, email and messaging infrastructure, ERP, healthcare IT, knowledge management, Internet security, IT automation, manufacturing automation, mobile applications, mobile computing, network monitoring, social networking, software code development, video gesture control, video surveillance, and web site development.