In the past few years Facebook has rapidly grown to attract 1.25 billion users worldwide, make annual profits of $1.5 billion and float on the NASDAQ for more than 100 billion dollars. Solid earnings have helped push its stock price up more than 30 percent during the last six months alone. It’s doing something right.
There are aspects of Facebook that businesses can look to replicate in the workplace.
One of the key reasons behind Facebook’s popularity with consumers is the high level of investment – and critical analysis – in its user interface, creating an engaging, positive journey for the user from start to finish and allowing navigation between activities to be simple, intuitive and enjoyable.
Unfortunately, “positive journey” does not describe the user experience of many internal company systems which tend to be designed for usability and functionality but often fall flat on both counts. Simple tools like instant messenger, to supplement emails, or a central news feed that allows employees to flag relevant developments to their whole team at the click of a button, can go a long way towards improving functionality and user experience simultaneously.
Internal business systems should be designed to increase employee engagement and productivity, but the biggest challenge facing new systems tends to be adoption – the very problem Facebook has been so adept at solving.
There are great rewards available to companies that follow the examples set by popular consumer websites – such as Facebook, Twitter and BuzzFeed – and use these to encourage adoption and integration of the systems that are central to their own business models.