BYOD Attracts Staff To Flexible Firms

Some months ago I was expounding the benefits of Bring Your Own Cloud which is where companies allow staff to choose their own storage, sharing and collaboration services. Since then other companies have expanded on this and developed a parallel train of thought known as BYOD or Bring Your Own Device.

Now research shows that not only does this concept benefit members of staff but companies themselves. Research by Nasstar shows that employees are more attracted to firms that allow staff to bring their own device.

Flexible Employer

Nasstar questioned 300 of its SMB customers to find out what boosts staff morale and attracts people to a new company. According to the findings, three quarters of respondents said that allowing staff to use their own smartphone, laptop or tablet in the workplace would position their firm as a “flexible and attractive” employer.

Apparently the survey discovered that 64 per cent of SMB chiefs already allow staff to use their own devices, with 64 per cent saying they had written policies in place for staff wishing to do so. Also, 58 per cent of respondents felt that letting employees use their own devices at work led to increased output and better workplace efficiency, as well as happier staff.

A further 60 per cent felt they had saved money on IT training and hardware by letting staff use their own devices, and, last but not least, 70 per cent felt that with the rise of tablets and smartphones, it was inevitable that in the future all staff would demand to use their own devices alongside those provided by their employer.

Don’t Fear BYOD

Charles Black, chief executive of Nasstar, said: “There is a growing demand by today’s plugged-in workforce to use their own devices at work. While some employers have a blanket ban on this, it is clear that most in our survey realise they look more attractive if they allow it, at least in some form. The fears expressed by some employers are also not based on the current cloud technologies. Security is one of the main drivers of cloud adoption and should not be a fear.”

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Kevin Tea is a journalist and marketing communications professional who has worked for some of the leading blue chip companies in the UK and Europe. In the 1990s he became interested in how emerging Internet-based technologies could change the way that people worked and became an administrator on the Telework Europa Forum on CompuServe. With other colleagues he took part in a four year European Commission sponsored project to look at the way that the Internet could benefit remote communities. His blog is a resource for SMEs who want to use cloud computing and Web 2.0 technologies.