Can Any Business Afford To Wait For Digital Britain?

Digital Britain

If the Government’s statements about Digital Britain could be believed, even the most rural outpost should be enjoying high speed broadband. The reality is that even those operating in towns and cities are struggling to get any kind of decent broadband speed via ageing copper networks.

So called Digital Britain is fast becoming Divided Britain; and while the impact on house prices of poor broadband connections is well established, it is the impact on businesses that is most damaging. How can a company exploit lower cost, more agile cloud services without reliable, resilient high speed networks? And how can UK companies struggling with 2Mbps compete with global competition that already have 100Mbps and a commitment to 1Gbps soon?

Digital Britain is not working. 4G is a real alternative. So don’t just wait for BT – take action today and step across to the other side of the Digital Divide.

Falling Behind

An inadequate communications network is placing UK business at serious risk of falling behind the competition not only in Europe but across the developing world. As growing numbers of organisations globally begin to exploit the cost and agility benefits of cloud-based deployment, far too many UK businesses are still constrained by the slow broadband speeds available – and not only in rural locations. Cloud services are simply too high risk for any business that cannot access reliable, high speed broadband.

The government’s Digital Britain pledge back in 2009 insisted that there would be 100% broadband coverage across the UK by 2012, with a minimum speed of 2Mbps. Yet towards the end of 2014 significant parts of the country are still waiting. During those intervening five years the landscape has changed fundamentally: with the dominance of cloud computing the reality is that 2Mbps is barely adequate to support a business running all of its applications and storing all of its data in the cloud.

This is a fact recognised by the rest of the world. Even countries with struggling economies such as Spain have a phenomenal communications network, both wired and mobile; while in China and Japan 100Mbps to the home is commonplace, with promises of Gigabit shortly. How can a UK business struggling on with intermittent 1Mbps compete?

Taking Control

Today, the majority of businesses perceive the only option for broadband is the fixed line delivered by BT. If BT has no plans to upgrade the network any time soon, the business is scuppered. But this is frankly ridiculous – especially in an era where 4G networks can offer download speeds of 10 – 30Mbps. So why are businesses not using 4G? Costs are not prohibitive; deployment is not an issue, so why do so many businesses still believe they need to wait for the fixed infrastructure to be upgraded?

4G is being used widely across the world – especially in South Africa and Australia – to bring broadband to rural areas but also as a far quicker and lower cost way of expanding high speed communications. Indeed, in many ways the UK’s evolution has been constrained by its early lead in the provision of copper networks – the perception still remains that hard wired is more reliable than mobile.

Other countries without this wired infrastructure have put far more investment into mobile communications simply because it is far quicker and less disruptive to add a new 4G mast than laying cable in the road. As a result, these countries are far ahead of the UK in providing universal high speed broadband via 4G.

The good news is that the roll out of 4G continues apace, with coverage in hundreds of UK cities already. However, there are perception barriers to overcome – with many businesses somewhat scarred by 3G experiences that have been inconsistent, with many complaints regarding service availability and performance.

Mobile services are contended, leading businesses to believe mobile data isn’t as reliable as a fixed line offering. Critically, these increasingly essential cloud services and hosted applications require both more bandwidth and greater reliability – therefore businesses need to be convinced that 4G networks will offer a true fixed line alternative to drive adoption.

New Communications Reality

In fact, 4G is ideal for businesses. The technology is more efficient, can cater for much higher bandwidth and can be used to back up fixed line services as standard. There is also the option to bond multiple 4G connections from multiple providers – linking multiple 4G networks can achieve a stable 50Mbps, with the benefit of additional reliability in terms of uptime and throughput plus the resilience of different providers.

50Mbps may seem low when single 4G connections can deliver almost that in certain locations, but by carefully controlling the latency and taking control of the connection, stability that isn’t available on a single connection can be attained. Alternatively, a company can opt to bond the existing fixed line infrastructure with 4G – or 3G for that matter – to improve existing speeds and provide additional resilience.

Of course, a big sticking point for most companies when it comes to mobile networks is the data cost. And, to be fair, until recently such concerns were valid. But mobile data costs have plummeted with the arrival of 4G – today a business currently using 30GB per month via Microwave and BT line (8Mbps) can have a 4G solution for the same price and achieve far higher data rates. Critically, the business can perform effectively, exploit innovative cloud based deployments without fear of business compromise and compete on a level playing field with the global competition.

Conclusion

Today far too many companies are complaining about broadband speeds but doing nothing about it. Yet with BT’s timing and location of the upgrade of the fixed network appearing arbitrary at best, why wait? The issue is not simply one of speed; it is resilience and reliability. No organisation can afford to move into the cloud without very high levels of network availability. When all data and applications are online, a lost connection signals the end of business until it is recovered.

The reality is that UK businesses require not only faster upload and download speeds than those on offer from standard fixed connections but also better resilience and quality of service. UK businesses cannot afford to be on the wrong side of the Digital Divide. Rather than simply sit back and wait for BT to upgrade local services, it is time for UK businesses to consider the alternatives.

Mike van Bunnens is Managing Director at Comms365. He has over 20 years’ experience working within the telecommunications space in CIO, Director and Sales Management roles. Mike has been Managing Director since 2008 and has rapidly grown this full service, innovative communications company. Mike is an achievement-orientated, sales and marketing professional with a strong focus on delivery and client satisfaction. By combining his knowledge of the marketplace with the ability to deliver bespoke services across multiple technologies, Mike is able to offer his customers an end to end structured solution that fits the purpose.