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The Potential Gains Of Investment In Marketing

Google’s Car Purchasing UK Report in April 2017 revealed that the investment in direct mail and online display by car dealers in the UK hit £115.9 million in 2016 alone. Car manufacturers have a large marketing budget to use, but not all sectors have this. With online platforms on the rise, visibility in the digital world isn’t cheap. Is it worth the cost? Vindis, a Volkswagen dealership, has explored the matter further. The motor sector Google’s Drive To Decide Report, associated with TNS, reveals how potential car customers are turning more to the internet for information. Over 82% of the UK population aged 18 and over has access to the internet for personal reasons, 85% use smartphones and 65% choose a smartphone as their preferred device to access the internet. These ......

How Businesses Gain A Competitive Edge Using Bespoke Software

Any business that aspires to climb their industry needs to invest in technology. Many proprietary software and commercial packages are readily available. However, most of these are designed to be a one-size-fits-all solution. Investing in bespoke software development proves the superior option, particularly for businesses with specific needs that cannot be addressed by proprietary software. Greater control Using tailored software means businesses gain more control over the design and functionality of their software. Through this, unnecessary features can be cut off and only the most useful ones will remain on the finished product. This can have a huge impact on the ease-of-use of the software and its overall efficiency. By working with professional software developers from the start of the......

Considerations When Outsourcing IT

As the corporate world becomes more and more fast-paced, it’s vital that companies are able to work fast to maintain a competitive advantage. An increasingly popular way of coping with this challenge is to make use of outsourcing to handle a range of different tasks, bringing more expertise to the table and allowing staff to work on growing the business. However, there are many things to think about when considering IT outsourcing – and this article will help you decide whether or not it’s the route for you, and what sort of outsourcing arrangement you will need. Firstly, outsourcing can be extremely useful if your employees lack the expertise needed to get work done. Drawing on the expertise of others through outsourcing is a great way to handle this issue without resorting to hirin......

Take The Success Of Your Business A Level Further Through A Directory Listing

From social media advertising, to e-mail marketing and even traditional forms of advertising that include the distribution of flyers or the placement of pop-up stands, when it comes to advertising your company and reaching the business awareness increase, versatility and variety are certainly put at our disposal. However, when your budget is rather limited, and you need options that you can afford and at the same time, provide you with the appealing results desired, your choices in the advertising department need to be made with precise care. Once you begin a thorough research on the subject, you will discover that small enterprises have made it in their industry by budget advertising their services/products through an online directory. To get yourself familiar with the subject, go through......

Information Technology: SnatchBot Pushes The Envelope For Automation

In the last few years, the term “Artificial Intelligence” has become a commonly used phrase and a focal point of many discussions in various circles. At the moment, public opinion is divided. Some people are afraid of robots enslaving humans like in many popular sci-fi movies, some are worried about losing their jobs, while others are welcoming AI and automation with open arms. While a healthy dose of skepticism is always advisable, many experts agree that the potentially negative impact AI and automation could have on our daily livelihoods is quite overestimated. In essence, AI was envisioned to help us become more efficient and productive than it was possible ever before. The truth is that, since the dawn of man, people have been inventing new technologies to make life simpler and easier......

Rise Of The Chatbot In The Digital Office

Most businesses have moved to cloud office apps, online accounting and collaboration tools, and run enterprises apps but what functions or roles could be handled be chatbots, today and tomorrow? Young businesses need to save all the money they can, to focus on key staff, products and production and vital overheads. Fortunately, today is probably the best time for a company to launch with so much IT power, services and facilities at their fingertips at almost negligible cost. Consider barely 10 years the costly outlay on an office. The price of new PC or Mac hardware and investment in office networking, costly business broadband and much more. Add in software like Microsoft Windows and MS Office applications for all office workers and getting started was a huge obstacle for some. Now, all t......

Are You Wasting Too Much Electricity At Work?

Has your business just had an enormous energy bill that seems too high to be believed? When you receive a bill and you’re sure that they have mistakenly added one too many zeroes to the total figure, it’s natural that you’ll want to get to the bottom of why you are using so much energy and if there is anything that can be done to reduce it. It is typically the case that virtually every business and workplace can do something to reduce their electricity or heating bill, but it could be that there are some serious issues that you are overlooking that could significantly save you money. Even if you’re not too worried about your bill, it’s worth reading on, as you might be surprised at the things you can do to reduce your consumption and save money. Here are some steps you can take to reduce w......

DasCoin And Other Altcoins Could Go Higher Than Bitcoin

In the world of cryptocurrency, no name rings a more familiar tune than Bitcoin. Being the first currency to utilize blockchain technology, and remaining that way for some years has led to it gaining a solid foothold in the market in terms of users and overall value and market share. This has not remained a constant however, as the development of the first public Alternatives to Bitcoins or “Altcoins” in 2011 has given buyers other options from what was a limiting framework and non-liquid currency in Bitcoin. With the advent of Altcoins such as DasCoin entering the public market in the years leading to the present, Bitcoin has slowly relinquished the front stage, relegating itself to a placeholder role, wherein it remains as a non-liquid but value-stable cryptocurrency. However, it is unde......

To Be Or Not To Be? Identifying High-Potential ICOs As a Beginner

Blockchain technology is set to change the world as we know it, whether we like it or not. The Cryptocurrency and Initial Coin Offering (ICO) explosion we witnessed in the previous three years or so is not a fluke, it’s a sign of things to come. If you’re looking to make money this year, you need to adapt your thinking to reflect the changing times. Forget about the stocks, bonds, and securities out there – the time has come for you to invest in ICOs. Today, there are hundreds, perhaps thousands of options when it comes to these modern investments, and picking out a winner can be daunting. No worries, that’s why we’re here. Read on to learn how to identify ICOs with the potential to earn you a healthy profit on your investment among hundreds in ICO list. What ......

2018 Developer Conferences: A Changing Landscape In Developer Relations

Every year, software developers eagerly look forward to annual conferences where they can meet up with other techies with whom they may have worked with on any number of open-source projects. Like any other industry, there is always a theme or common thread trending, and this year that theme appears to be a focus on how the landscape of developing software and apps is changing. A Decade Of Changes In what was once a rather homogenous market of PCs, developers now must address issues across multiple platforms and devices. Software development companies must face the fact that today’s consumer may use multiple devices across all devices, platforms and operating systems. The focus of the two major developer conferences of the summer will take a long look at how developers are now approaching ......

4 Key Steps To Ensure Your Company Is GDPR Compliant

Any business that markets their products and services to the EU must ensure that they comply with the new General Data Protection Regulations. Here are four steps to take to ensure compliance for your business. 1. Add Cookie Consent Web users in the United Kingdom and some other countries have been seeing these cookie consent pop-ups for a while now. GDPR mandates them for those nations that had not yet adopted them as a requirement from website operators. A cookie is a small file that is stored on your computer and which contains information about the sites that you visit, and what you do while you are there. This is great if you don’t want to have to log-in each time you visit a site. Instead, the cookie acts like a digital pass. However, cookies can also be used to track users’ online a......

Advantages And Benefits Associated With Rigid-Flex PCBs

As clear from the name; rigid-flex PCBs consists of both flexible as well as rigid circuits. This way the benefits of both flexible as well as rigid circuits can be brought together into one picture. In most cases, the rigid circuits carry the majority of the components while the flexible circuits act more like a join or a connection between the rigid sections of the printed circuit board. The major application of rigid-flex circuits is in the military and aerospace industry. Depending upon the product the design is rigid, usually, where additional support is required and is flexible around the corners and on the sections which need some more space. However, there is not a single design for a rigid-flex PCB as you can animate your PCBs using an innumerable number of ways depending upon the......