Home / Archives For Ecommerce

Ecommerce

Top Tips To Maintain A Faithful Customer Base

People trust a business when they feel connected to it. It is vital to focus on how you can build a strong relationship with the customers when you are a business owner. By having a strong base, your business will continue to prosper. You know that even if there are other options out there, these people will remain loyal to the brand.  1. Communicate with them regularly There are different ways for you to speak to your customers. By communicating, it does not necessarily mean advertising. You can contact them to listen to what they have to say about your business. You can also contact them if you want to offer discounts and promotions. You want your loyal customers to know first about these offers so they will feel privileged. Avoid sending emails that don’t mean anything to them. Im...

8 Key Questions To Ask An SEO Agency When Setting Up A Marketing Strategy

Because more and more people are using the Internet every day, you should marketing your business on the same platform. The Internet is accessible and convenient, making it easy for businesses like you to reach out to your target audience, stretch your audience reach, and even improve your brand visibility. This is the reason why search engine optimization (SEO) should be included in every businesses’ marketing strategy. When your website is optimized for search engines, your website will likely rank high in search engine results pages, which can translate to more traffic, customers, and profit. But since SEO can be a complicated matter, hiring an SEO agency to do the job for you might be a better option compared to doing everything by yourself. Not all businesses understand the processes ...

Using Social Media Marketing To Rebuild Trust In A Stigmatised Industry

The majority of the online world will have all once received an email from an unknown sender outlining how there are ‘single people waiting to find them’ or ‘5 free spins on this special offer’! Spam emails have damaged the reputation of online industries such as dating, gambling and pharmaceuticals. These companies have had to rebuild trust in the eCommerce world, despite providing a trustworthy service. In this article, I’ll explore how certain companies in these industries, have used social media marketing to rebuild their reputation online. Overall, the impacts of spam emails from the early 2000’s to the present day, can be seen in the erosion of trust between the consumer and service. Despite operating in a fully regulated and legal industry, online dating websites are one of the most...

5 Ways To Ensure Your Chatbot Offers Better Customer Service

Chatbots are now mature enough, and there are plenty of good examples out there, to show any business how they can help improve their customer experience. Even so, the odd bad example shows up, reminding everyone that good service needs to be worked on. We’ve all experienced great and poor customer service. Yet, while most of us will make a mental note to go elsewhere next time, chatbots are the easiest form to complain about thanks to their impersonal nature. That’s why press articles about bots are so biting, since they take all the flack, and the metrics are black and white (or a scale of one to five). 1. Customer Service Is Always Personal While one checkout assistant might be excellent at your local grocery store, we don’t complain about the others who ploddingly fill our bags without...

7 Tips That Can Improve Ecommerce SEO

The vast majority of SEO companies are able to deliver well-designed strategies that can help website owners rank their websites higher in the search engine results. This is true even for websites that don’t have more than 15 pages of written content and have a short list of niche keywords that are popular. Even though a process like this looks simple, the fact is that it takes a lot of work to come up with a solid eCommerce SEO strategy that will work. Keep in mind that popular search engines like Google, Bing, and Yahoo are changing their algorithms all the time. In other words, you have to stay up-to-date with these changes in order to succeed and get more web traffic on your website. If you are interested in achieving a goal like this, we suggest checking our tips. 1. Use a significant...

The Importance Of In-Store Tech

Despite the digital grip on shopping, 2015 saw weekly shopper visits up 40%. It is predicted that 2018 will see this increase to 44%. With technology only becoming more advanced, why is it that people are returning to the bricks-and-mortar stores? It could be that a trip to a physical store has a different primary objective these days. With most people doing their shopping online, shopping out in the real world has become something of a social activity. To make the most of this shift, shops can lower their stock levels to use the space differently. For example, creating an interactive experience with in-store tech can revamp your store and encourage more visitors to explore your brand, with the aim of orders being placed online later.   Bringing people into your stores Technology in-store ...

4 Innovations For Customer Experience That Are Rocking 2018

The digital shift of customer service has been finalized in 2018. Along with it, the importance of customer experience online is now more important than ever. All companies that are looking to provide amazing customer experience to stay relevant have adopted various digital solutions. These include technologies such as AI, automation, and data gathering to enable their customers to get what they need fast and easy. When these digital technologies are followed by expertise and proper engagement strategies, companies are able use their full potential and create amazing customer experiences. In 2018 it’s all about customer experience and it’s no longer “just a buzzword” – it has great impact on the success of companies. 1. Chatbots So far during 2018, the most successful formula for quality c...

5 Questions To Answer For Chatbot Success

Cloud services make it easier than ever for a business to launch a chatbot to interact with clients, customers or shoppers. However, that ease of use and ability to move fast needs to be tempered by ensuring the bot meets the needs of both end users and the business. 1. What is the business need? If someone in your company says “we need a bot!” The first response has to be “why do we need one, and what are the benefits for us?” The common use cases are to handle growing numbers of queries, speeding up interactions, to help grow a brand or generate revenue. Whatever the need, the team creating and managing the bot require baseline metrics of how the company is now. These can be how many calls do we get a day, or how many email enquiries do we spend time addressing, or comparable figures dep...

Recalculating The Stock Equation In Fashion Retail

As UK retailers face an increasingly complex and competitive trading environment, many are looking to leverage the insights generated from their own businesses to drive performance. With declining footfall on High Street – with shopper traffic levels in March and April declining by 4.8% across the two months, the lowest since the depths of the recession, according to the BRC – and Visa’s latest consumer spending index suggesting 2018 is on track for its worst performance since 2012, each conversion has never been as fiercely contended. The age-old ‘data as oil’ analogy won’t be lost on many UK businesses, with retailers understanding the benefits of using data – if properly extracted and appropriately channelled in a timely fashion – to fuel business success. Yet, with multiple data source...

More Speed Less Satisfaction: Why Faster Is Not Always Better In Ecommerce Delivery

In our non-stop lives, it often seems that everyone is competing to do things as quickly as possible. Nowhere is this more apparent than in the fast-paced world of online retail. There’s an abiding assumption that, if customers want something, they want it as fast as humanly – or technologically – possible. The result is that delivery continues to be the key battleground for online retailers. From same-day, four-hour and last year’s Prime day delivery record of 14 minutes and 8 seconds; the “need for speed” isn’t just a line from Top Gun where retail is concerned. The effect of this is that retailers are frequently choosing delivery speed as the primary competitive factor. But is faster really always better and, crucially, is it what customers really want more than anything else? Picking y...

How SEO For Your SaaS Company Can Help Build Client Relationships

SEO has changed how companies market themselves drastically, and this can be especially true for businesses involved in software. With so much competition out there, it can be difficult to stand out from the crowd and show off the benefits of your product. Developing a quality strategy for SEO can help to determine how your future relationships with clients will go—and it can bring in new customers that might not have heard what you have to offer. Here are four key reasons why SEO matters for your SaaS company. 1. Keywords can narrow down buyers Chances are, if potential clients are looking for software, they have an idea of how what they want. SEO can help direct them to their best options, and having keywords geared toward what they are looking for can go a long way helping your business...

7 Things That Matter In Digital Marketing And The Future

Technology impacts almost every facet of business nowadays. Sales, hiring, administration, accounting and training are just some important areas affected by technology. To help your business grow and evolve to meet future demands, you need to have one thing in your toolbox. Digital marketing helps you stand out against your competitors. It’s something that’s always evolving, and will continue to grow and adapt to changing technology and trends. Digital marketing has spread to many different platforms and devices (desktop and laptop computer, smartphones, digital kiosks, etc.). Companies always have to adapt to change, no matter what. To remain relevant and competitive in your industry, you need to look at your digital marketing strategy. What are your current plans and strategi...