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How To Upgrade Your High Street Store With Online Benefits

Often to go-to cause for many people when asked what has slowed down the retail experience on the high street, the online shopping experience has had seemingly positive and negative effects on the world of retail. If you’re wondering whether it’s worth a business scouting out a commercial property for rent, or just sticking to the online world, it’s worth considering the benefits of a bricks-and-mortar store in a new light. There’s been a change in focus for the high street, but when used correctly, it can be a huge benefit to retail. Offering email receipts A survey by YouGov showed that 44% of consumers would like a receipt for their in-store purchase to be emailed to them. However, just a third of the survey’s respondents said that they were given this opportunit...

Optimizing Self-Checkout With Mobile Computer Vision

Self-checkout has taken the retail industry by storm, empowering shoppers at brick-and-mortar stores to process their own purchases with barcode scanning-enabled mobile apps. This approach is usually faster for customers than the conventional method of queuing to pay at the till and allows them to tailor the shopping experience around their unique needs and preferences. Retailers benefit from this intuitive checkout system, too. Self-checkout allows stores to increase floor space and cut down on labour costs. With the introduction of computer vision-based mobile barcode scanning, retailers can refine this self-checkout system even further—fostering superior shopping experiences and boosting their bottom line in the process. For retailers the full potential of mobile data capture, computer ...

Valuing Home Delivery: What Price Is Failure In This Dynamic Delivery Environment?

Can you put a price on failure? That’s what the 2018 Valuing Home Delivery Review attempts to do: put a monetary cost on failing to meet customers’ expectations around parcel delivery. eCommerce and the logistics around delivering purchases is a central part of today’s consumer lifestyle, and that’s reflected in the sheer scale of the study, which was carried out by IMRG. 120 million orders and deliveries, goods worth £7 billion, more than 200 retailers and 1200 adult customers were analysed in this seventh snapshot of the delivery landscape. The report is a fascinating view of this voraciously expanding, rapidly evolving industry. The figures indicate that, to make the right strategic moves to advance the industry, it’s time to broaden our perception of what makes great delivery. The big ...

Is Your WordPress Website Ready For Gutenberg Editor?

Gutenberg is a WordPress rollout that will integrate the Gutenberg editor into WordPress websites. This update could benefit many sites, but it could also cause a number of issues for business owners and website managers around the world. According to WordPress, “Gutenberg is a big change, and there will be ways to ensure that existing functionality (like shortcodes and meta-boxes) continue to work while allowing developers the time and paths to transition effectively.” To date, Gutenberg has been touted as a savior to many issues WP users have had in the past. Even though it has been praised, there are a large number of people within the WordPress community that are not too excited about the update. Let’s dive a little deeper into Gutenberg and how you can mitigate your risk. Who’s ...

5 Must-Have Features For Your Ecommerce Website

At present, every entrepreneur is looking to have an online presence, which is the single most important investment that they can make. Consumers no longer want to touch, smell or try out something before they buy. End users prefer convenience and, therefore, do their shopping online. It’s no wonder that every businessperson out there is looking to have a web-based store where they can sell their products and services. There are nothing but benefits to having an e-commerce store. Maybe you don’t need being told that you can make a great deal of money with an e commerce store. You already know that. What you need is to know what you can do to begin selling online and make your business flourish. If you want to stay relevant and competitive, hire an ecommerce website designer. And make sure ...

10 Ways To Rank Higher In Google

SEO techniques may be highly successful and they’re likewise much great for your site in the long-term compared to other traffic procedures. These techniques can boost your site up without having a harmful effect on the quality of your site & business. The following are 10 SEO techniques that will help your site rank high: 1. High-quality content Bear Fox Marketing can promise you that building high-quality content is the most important technique that you can employ in order to optimize your website for the search results. Search engines work by finding the most relevant websites for each search query. It is, therefore, important to be able to give searchers the content for which they are looking. It is important to help search engines to locate the content that they are searchin...

Why Omnichannel Is The Future Of Retail

Traditional retailers are struggling in the current challenging environment. The rise of Amazon has been the kiss of death for small family-run stores and huge national chains alike. The news that Sears has crashed into administration with losses of $11 billion is symptomatic of how tough trading conditions are right now. Sears was once the world’s largest retailer. It survived two world wars and was a staple store for American families, who loved the fact they could pay for high-end goods using monthly payments. It has a reputation for dependability, but that wasn’t enough. With so many online bargains available, customers have slowly drifted away. Despite attempts to keep the business afloat, Sears has become yet another high-profile casualty in the retail wars. Right now, it seems as if...

Visual Merchandising For 2019

More businesses are shifting their sales to digital alternatives, scared of what the future holds on the high street. But, by taking advantage of visual merchandising, there’s no doubt that retailers can push past the struggle. Visual merchandising has been a great contributor to sales for many retail businesses. However, the problems dominating retail in 2018 make executing a successful visual merchandising strategy especially important if you want your retail brand to survive and prosper. Together with Where The Trade Buys, life size cut outs supplier, we take a look at what you must consider for the new year to ensure greater customer rates and continued retention in a bid for financial satisfaction. How visuals can encourage sales For retail businesses, having an aesthetically pleasing...

5 Ways To Increase Ecommerce SEO Traffic

In case you’ve been receiving a small number of hits on your E-commerce website, then that’s when you ought to learn how to improve your site’s SEO. This job is simple and normally cheaper for you to do after you’ve learnt a few of the ideal tips. This article is going to show you how to boost your SEO-traffic that can be done in just some hours. After your site is ultimately designed, built & set up, you require to perform on your E-commerce website’s SEO-traffic. When trying to improve your site traffic, there are three essential things you require to do: Have people come & visit your website Stay at your website Keep on returning To achieve these three objectives, you need to employ the best e-commerce SEO strategy for your business. Below find 5 wa...

Training Chatbots Isn’t As Hard As It Sounds

Chatbots are a fast-growing tool for any business to help handle customer service, sales or booking requests. They can also help act as resources for workers within the business or take over mundane tasks, freeing up workers for more productive or creative functions. Reading about how a bot can boost the business is one thing, but when it comes to creating them, many businesses are concerned about having to train their bot, fortunately, this isn’t as complicated as it sounds. Robots need to learn how to talk Chatbots continue their relentless drive to broad adoption, appearing on more sites, social media networks and within mobile apps. However, they aren’t the result of some coding magic. Most bots have to learn what the right responses are to customer questions through training. The good...

The Speed Versus Cost Debate

As we become a nation of online shoppers this should be making our lives easier. The ease and immediacy that we can get hold of goods and have them delivered to wherever we like, whenever we like means we can carry on with our daily lives seamlessly without having to worry about shopping, right?  Apparently not.  I recently read a new study from home services firm, Hometree that has cast new light on just how much time we end up wasting, waiting for parcel deliveries. According to this latest survey more than half of workers say they have had to take time off to wait for a delivery or visit from a tradesman. The average ‘wait-in’ time was three hours 18 minutes, equating to 103 million working hours wasted in the past year. There are few more dispiriting reasons for taking a day off work t...

Ensure A Smooth Transition To Unified Commerce With A Centralised Information System

Connected stores are the future. In the race to enhance human interactions in the brick and mortar space, empower store associates with digital tools, and gather and utilise big data, a transition to unified commerce is essential. But for any CIO embarking on this game-changing Information System overhaul, the pressure will be intense – to achieve a smooth transition, and a fast ROI. Failing could lead to major operational problems internally, damage to brand reputation, and dissatisfied customers. Making the transition from disparate legacy systems to unified commerce can be an extensive and stressful process that requires buy-in from the top, and careful execution, with all stakeholders committed to the cause. Here are four recommendations retail CIOs should keep in mind to ensure ...