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Understanding The Rise Of Personalised Products In E-Commerce

Only a few years ago we knew about personalised products only in the form of a few prints on coffee mugs or key chains from the local printer or photo studio. The market witnessed the transition in the recent years and it was so swift that one could hardly comprehend the momentum. Now, almost every other traditional printer has shifted to web to e-commerce or is thinking of doing so in the near future. But, why? Why was there such a sudden changeover and how is the demand for personalised products on the constant rise? Let’s try to unravel the reasons behind the shift. Ease Of Access With printers shifting to the online market and offering personalised products with the help of web to print design software, the products are much easier to access as there is no real effort required to go to......

Improving Customer Service With A Chatbot

Have you waited on line for minutes on end for a complaint or query of yours to be resolved by a customer care executive? As per a study conducted by Newvoicemedia, $62bn is lost every year by US companies due to poor customer service. For valid reasons, customer care has become the bread and butter of many companies today. How can we make experience of user seamlessly standardised and efficient 24/7? To counter the losses, Companies have started automating the process using chatbot. Wondering what chatbot is? If you haven’t heard of chatbot still, let me tell you – Chatbot has become the talk of the town. It is a computer program more like a messenger app where external users can communicate with it using text messages and will get adequate (human-like) reply in response. The basic ......

Web Scraping Is Eating Away At Revenue, Profit And IP

In a digital world, content-gobbling, intellectual-scraping web bots pose a tremendous risk to today’s organisations. In addition to stealing intellectual property and/or data, bots that perform content scraping can perform so many requests that it leads to a Denial-of-Service situation. In addition, a company can lose revenue thanks to aggregators and price comparison websites or due to information leakage. Web scraping refers to a type of software tool that harvests data from websites and uses it for a variety of purposes. If a browser can render it, it can be scraped. There are five main use cases for web scraping: Content scraping (lifting content from a site and posting it elsewhere without permission). Research. Price comparison. Data monitoring (weather, stocks, etc.). Website chang......

Top 6 Ways Search Engine Optimisation Can Boost Your Online Business

SEO stands for search engine optimisation, and it is a process of making a website or online business rank high in the search engines results page. Whenever a product that has been featured on your site is searched, you need to make sure that page of your website featuring that product should appear on the first page of Google. If it comes on the first page, people shall visit the page, and you have high chances of experiencing excellent product sales. Ultimately, this will help your business to grow exponentially. Now, when you create a website, you shall not easily find it on the top pages of Google. To have your site link on the first page of Google against certain relevant keywords with your business domain, you need to invest time as well as money in search engine optimisation. The pr......

What Should Be First In Web-To-Print: Activity Or Strategy?

A web to print solution might not be new to people but the growing interest in this technology even in such tough economic times is a new bite. According to Gareth Parker, Production Print Solutions marketing manager at Ricoh UK “Interest in W2P is such that 30%-40% of UK printers will “seriously consider” investing in a W2P product over the coming years.” With the increase in growth, there is an increase in demand too. However, the confusion still lies whether to focus on activity or strategy to get success in the web2print industry. A mammoth of printers fail only because they have not taken the right decision. They think that doing activities continuously will enhance the business growth, but little do they know that to stipulate that order one needs a strategy in place. Wit......

7 Things To Consider When Hiring A Web Development Company

When you realise that your business needs a website or mobile application, it’s time to hire one of the many web development companies around today. It may sound easy since a quick internet search will provide you with thousands of companies offering such services. But, wait a minute, is it really that easy? Can just any company do the work, and do it well? How do you know you will receive quality work? How much should you pay and how long will the development process take? These are questions, among many others, that need to be answered before you make your decision. 1. Know What You Want Web development is more than having an address signifying your name and business. It is more than displaying the services you offer and leaving contact information for potential clients to get in touch. ......

Harness The Power Of Social Media To Earn Money Online Without Hassle

Making money online legally is not a mammoth task. You need to have the awareness and be above 18 years to understand the simple processes and procedures involved when it comes to making money online. The best part of making money online is that you do not have to be technically qualified. You can work as many hours as you like. You can also juggle both professional and personal responsibilities at the same time. However, when it comes to making money online, you just have to invest your time and effort. You do not need previous work experience at all. All you need is the drive and the determination to make money and earn a consistent income. At the same time, you should understand how social media platforms work. You should use all of them to become savvy. The most popular social media pl......

4 Ways To Expand Your Business Using Instagram

Social media is a very extensive platform which has gained immense popularity in the recent years. There are many types of digital marketing methods which are in vogue, and the marketing needs these days are shifting from hardware and physical options to a more digitalised version. There are different types of marketing strategies which are ever evolving, and the various innovative methods of marketing are the best ways to ensure that your company gets enough exposure. Since the social media platforms are becoming trendy and more and more people across the world are asking the use of them throughout the day, it is also a very likely place for marketing. According to some of the most recent surveys, the Instagram alone has 6 million users who are active per month. They use the application f......

Top Web Design Trends To Look Forward To In Q4 2017

In today’s fiercely competitive market, presenting and marketing the business idea successfully in front of customers plays an important role. One of the tools for doing this is the strategic ‘Web design’ process. Web design is a field that requires varied skills, disciplines, and essential tools for the production and maintenance of websites. Considering the ever-evolving nature of the digital world, it’s imperative to keep a pulse on the ongoing web design trends. Here are the latest web design trends that are going to define Q4 in 2017… Excellent Layout Features One of the important web design trends to look out for in 2017 is the layout features of the web designing process including the web graphic design, user experience design, User Interface, Website Strategy etc. Since the w......

Will Sales And Marketing Ever Be In Harmony?

The relationship between sales and marketing within many organisations can be difficult. These two key branches of any business generally have different core objectives and different ways of achieving them. They frequently work in silos and when they do speak to one another, there is often discord. Marketers become irritated when salespeople pick up the phone to call leads when they are not yet ready. Yet no sales person in their right mind would ever sit on a lead – it’s against their culture. They get angry when the marketing department fails to provide them with the information. On the other hand, neglecting the marketing side can mean missed opportunities to maximise sales. Prospects must be nurtured and not approached too soon. This unhappy situation can result in an ever-widening com......

5 Reasons Why Your E-Commerce Website Needs A Mobile App

As smartphones continue to become the largest medium for viewing and receiving information in the world today, mobile apps become increasingly important for businesses. While previously considered to be an additional luxury for a web-based company, apps are now becoming a necessity to engage users constantly and stay ahead of the competition. One of the sectors that benefit the most from building mobile apps is e-commerce, as the apps allow them to consistently be right at the fingertips of customers when they are ready to make a purchase. Alibaba, one of the largest B2B commerce platforms in the world, saw an incredible 76% increase in total sales when it implemented its mobile application. In addition to immediately increasing conversion ratios, there are a variety of reasons why e-comme......