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4 Ways To Expand Your Business Using Instagram

Social media is a very extensive platform which has gained immense popularity in the recent years. There are many types of digital marketing methods which are in vogue, and the marketing needs these days are shifting from hardware and physical options to a more digitalised version. There are different types of marketing strategies which are ever evolving, and the various innovative methods of marketing are the best ways to ensure that your company gets enough exposure. Since the social media platforms are becoming trendy and more and more people across the world are asking the use of them throughout the day, it is also a very likely place for marketing. According to some of the most recent surveys, the Instagram alone has 6 million users who are active per month. They use the application f...

Top Web Design Trends To Look Forward To In Q4 2017

In today’s fiercely competitive market, presenting and marketing the business idea successfully in front of customers plays an important role. One of the tools for doing this is the strategic ‘Web design’ process. Web design is a field that requires varied skills, disciplines, and essential tools for the production and maintenance of websites. Considering the ever-evolving nature of the digital world, it’s imperative to keep a pulse on the ongoing web design trends. Here are the latest web design trends that are going to define Q4 in 2017… Excellent Layout Features One of the important web design trends to look out for in 2017 is the layout features of the web designing process including the web graphic design, user experience design, User Interface, Website Strategy etc. Since the w...

Will Sales And Marketing Ever Be In Harmony?

The relationship between sales and marketing within many organisations can be difficult. These two key branches of any business generally have different core objectives and different ways of achieving them. They frequently work in silos and when they do speak to one another, there is often discord. Marketers become irritated when salespeople pick up the phone to call leads when they are not yet ready. Yet no sales person in their right mind would ever sit on a lead – it’s against their culture. They get angry when the marketing department fails to provide them with the information. On the other hand, neglecting the marketing side can mean missed opportunities to maximise sales. Prospects must be nurtured and not approached too soon. This unhappy situation can result in an ever-widening com...

5 Reasons Why Your E-Commerce Website Needs A Mobile App

As smartphones continue to become the largest medium for viewing and receiving information in the world today, mobile apps become increasingly important for businesses. While previously considered to be an additional luxury for a web-based company, apps are now becoming a necessity to engage users constantly and stay ahead of the competition. One of the sectors that benefit the most from building mobile apps is e-commerce, as the apps allow them to consistently be right at the fingertips of customers when they are ready to make a purchase. Alibaba, one of the largest B2B commerce platforms in the world, saw an incredible 76% increase in total sales when it implemented its mobile application. In addition to immediately increasing conversion ratios, there are a variety of reasons why e-comme...

7 Easy Tips To Get More Instagram Followers

Over 200 million active users are there on Instagram though people often ignore this social media platform when it comes to business marketing or online marketing. Social media marketing has turned an important thing for people across the world these days, especially for those who want to run a business online. It is, of course, profitable to run online based business, as setup cost is minimal. At the same time, investment for marketing or promotion is also minimal. However, online advertising is time-consuming. It would not make you king overnight. Constant efforts are required to gain proper online recognition or reputation. 1. Use Instagram For Online Marketing For social media marketing, one must use Instagram. However, webmasters apparently think that the social media site is not for ...

Introducing The ‘Connected’ Associate: The Future Salesperson

In recent years many conversations within the retail sector have focused on the relationship between online and offline trade. A superficial observation of online growth rates can give the impression brick and mortar retail is taking a back seat, and e-commerce is continuing its triumphant march. However, industry experts know this view is too simplistic. In 2016, traditional retail achieved sales of around £358 billion, while online sales were £174 billion. Although e-commerce only equates to roughly a third of total sales, its annual growth of more than 14 per cent is causing concern for traditional retailers, who are often not able to increase sales that rapidly. Amazon, for example, has been registering such growth rates since 2010, and it is achieving this by continuously taking on ne...

Creating The Perfect STORM: 5 Simple Rules To Make The Most Of Your PPC Campaign

Strong pay-per-click (PPC) campaigns can be the difference between breaking even and breaking records. PPC can be costly and ineffective if the campaign is not carefully planned and managed, but when executed correctly it can generate a positive return on your ad investment. Here are a few simple rules to keep your PPC campaign in check, also known by the acronym S-T-O-R-M: 1. Structure (Setting Up Your Account) It is important to plan the structure of your campaign before setting up and going live. Once you have completed the task of carrying out keyword research this will help you organise the account structure by placing products and services within common themes into campaigns and ad groups. You will need to bear in mind that some settings can only be set up by campaign, such as budget...

The Hidden Costs Of Selling On Amazon

Selling your products on Amazon can be a great way to increase sales and grow your business. But people often forget that it isn’t free, which leads to unrealistic profit expectations. Before you start selling on Amazon, there are hidden costs to be aware of. They take the form of various seller and subscription fees and these costs can add soon add up to a substantial amount for your business. To give you an overview, here are some of the most important Amazon selling fees. These fees differ from seller to seller, and product to product. Therefore, you’ll need to make your own calculations and evaluate your personal situation to decide if selling on Amazon will be profitable for you. Amazon Selling Plans The two ways to sell on Amazon are Basic and Pro. The basic selling plan is generally...

20 E-Commerce Conversion Rate Optimisation Guidelines

The key to success in the realm of e-commerce lies in converting visitors to your site into paying customers. In fact, achieving this goal is one of the primary focuses of web design and is also one of the hardest aspects to nail down. A good conversion rate is around 2%, meaning that 2% of visitors to a site bought something before they left. Below are 20 top tips for improving your conversion rate for your e-commerce site. 1. Use High-Quality Images One of the oldest marketing tricks in the book lies in the presentation of your products. Websites offer the distinct advantage of requiring only a digital photograph which can be retouched to make the product look appealing as possible. 2. Give Detailed Product Descriptions Accompanying your image should be clear and concise product descript...

A Digital Supply Chain Is For Life, Not Just For Christmas

With Christmas seeming to permeate our lives earlier and earlier every year it’s heartening to see retailers, manufacturers and carriers responding accordingly. Black Friday and Cyber Monday have well and truly disrupted the traditional retail calendar, and November looks set to supersede December as the industry’s peak trading month of the year. While many enterprises are well prepared for the festive rush, some more traditional warehouse operations struggle to cope with sales growth and customer demands. The only way they’ll be able to compete efficiently and cost-effectively is to start embracing the digital supply chain or they could get left behind. When the MHI 2017 Survey was published, I wasn’t surprised to read that 80% of respondents thought the digital supply chain would b...

SEO: 5 Ways Small Businesses Can Compete In The Battle Of The Brands

SEO has long been a bone of contention for small businesses as it’s often ruled by the big brands roaming around the page one of search engine results.  However, times have changed. Small businesses can power-up and rise up to the challenge with some straight-forward SEO hacks. The bonus for startups is that there are no rule books, within reason of course. With agility on their side, there is a great opportunity for startups to start owning SEO. Let me run through my recommended simple steps to take: 1. Keywords Are King Keywords are two to five word phrases that your potential clients would type into a search engine when looking for you – or a business like yours. Start by listing all the possible words that potential visitors would use to find you online. Select more precise terms to de...

4 Key Areas To Consider To Truly Take Control Of Your Digital Presence

From nice-to-have to mission-critical, websites have come a long way over the past couple of decades. Now, no matter what sector you operate in a compelling web presence is likely to be non-negotiable. But what does this actually entail? What are the elements you need to prioritise in order to ensure your website supports and empowers your organisation, rather than acting as a drain on resources or simply an under-optimised asset? The aesthetics of your website – how it looks and feels to its visitors – are obviously paramount. Customers, service users, suppliers, partners, potential employees – whoever is browsing your website, first impressions count! Your site needs to look good and be easy to use – and the precise nuances of these qualities will vary depending on the industry you work ...