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What Businesses Should Look For In Quality Pricing Optimisation Software

Anyone who ever shopped online is well aware of the immense advantage big box retailers have over small ones. And this is hardly news; it’s been this way for a decade or so. Breaking down the advantage, it’s half technological – the ability to optimise their pricing strategy relying on available software and services – and the other half is their undisputed ability to control the online space as far as brand awareness and presence. In this post we’ll focus on the first half. If you’re looking to better understand your ability to control your brand positioning online, read on. As technology becomes more affordable and much more accessible to less tech-savvy persons, more businesses  – smaller businesses – are able to compete and put up a fight against the mega retailers. This becomes ......

6 Things To Consider When Building A New Business Website

Many new businesses run a lean operation, focusing their time and budget on so-called necessities. They regard a website as an unnecessary expense, assuming that a Facebook and Twitter page is enough to establish an online presence. But the truth is, in today’s digital world a website is a fundamental tool that’s crucial to success. When looking for a product or service, more than 90% of people will start their search online. And they won’t head to Facebook; they’ll go straight to Google. So before you spend a penny on print advertising or business cards, get in touch with some website designers. If you’re not sure where to start, these tips will help. 1. Review Your Competition Find out who you’re competing against by conducting a Google search. Assess ......

6 Website Design Mistakes Photographers Must Avoid

Type “photography + (your city)” into Google and you’ll get a rough idea of the sheer level of competition you’re up against. The good news: 90% of the websites that show up will suck. The bad news: if you’re not one of the 10% you’re probably losing business. Photographers tend to make the same mistakes over and over again, and sadly, often get judged by their lack of web design skills, rather than their creative prowess. If you’re a photographer looking to get ahead of the competition, these tips will help. 1. Upload High-Res Images Most photographers tend to fear uploading high-res images due to worries about increased loading times and copyright infringement. The former point shouldn’t bother you too much. High speed broadband and fibre optic ensure ......

5 Ways To Speed Up Your E-Commerce Store

We live in an era where technological advancements are occurring at a rapid rate, and one of the most noticeable changes is the speed of the internet, which continues to incline in correlation with the number of users across the planet. As an eCommerce retailer, ensuring your website is fast isn’t a foregone conclusion, where many vendors face a combination of problems that lead to difficulties in developing a site which will run quickly. This is troubling when you consider users are considerably less likely to shop at your store if your website takes a long time to load, regardless of how fantastic and user-friendly it is. Since even a one second delay can impact your business’ revenue, increasing the speed of your eCommerce site is a vital consideration which deserves due care and attent......

The Small Business Guide To Social Media

If you’re a small-business owner who realises the importance of social media but feels overwhelmed by the information, misinformation, statistics and hype, you’re not alone. Even if you think you have a handle on setting up a social media profile and using it for your business, it pays to review what you think you know, think about how to use social media more effectively and make sure you’re keeping up with changes. Here’s the latest on Twitter, Facebook and other popular social media channels and the ways your small business can reap the greatest benefits. Why Your Small Business Needs Social Media You’re probably aware that social media is important. But are you aware of just how important it is? Consider these four reasons you cannot ignore social media and why you have to make i......

4 Things About Google+ That Will Grow Your Online Business Sales

With about 250 million users, Google+ may not exactly be the kingpin of social media networks. Facebook and Twitter lead the charts, but when it is a matter of projecting your online business to a crowded audience, all options must be explored. In this case, Google+ is an avenue whose full potential is yet to be tapped. Owning an online business has it challenges as it does its perks. For any business to succeed, payday loans alone won’t do in terms of funding. An effective marketing strategy that brings in more returns in sales has to be put in place. Here are a few features about Google+ that make it a good addition in the direction of booming online sales: 1. Key Links Content sells, but only when it has been seen by your target audience. The advantage that Google+ has over Facebook, Tw......

5 Tips To Boost Your Online Sales

Small businesses often struggle to get a foothold in the online marketplace. With Google constantly updating their algorithm and finding new ways to filter low-quality websites down and out of their search rankings, there’s no fast-track way to reach the top. If you want to create an online presence that will withstand the test of time, then you need to exercise patience. But while good SEO is at the heart of any online marketing campaign, it’s turning traffic into conversions that matters the most. In short, if you’re not filtering visitors further down the sales funnel you’re not doing your job right. These tips will help you boost your online sales by turning casual leads into genuine customers. 1. Delve Deep In order to boost sales you must make yourself an auth......

6 Straightforward Steps To Protect Your E-Commerce Website

Despite popular belief, the secret ingredient to getting the mount out of your e-commerce site isn’t necessarily about your product or site design. In short, it comes down to security. Although it’s crystal clear that we live in an era where today’s shoppers are more comfortable than ever with the concept buying online, the fact remains that spammers and scammers seem to be around every corner. Likewise, consider the common hesitations which plague today’s online shoppers such as… The widespread epidemics of credit card and identity fraud. Orders taking forever or not arriving in the condition promised on-site. Dealing with returns and poor customer service from smaller e-commerce stores. As a result of these fears and concerns, every e-commerce business owner should strive to ......

Top 3 Priorities When Starting An Online Business

Online businesses are not only a current trend, they are also the future of the entire business world. It’s good that you have figured it out and have taken the intelligent decision to move forward with your business idea. However, things are not as simple as they may seem and for someone new to the world of online business, it can get quite confusing. While it is impossible to provide anyone with specific guidelines to starting a business without actually knowing what is it that he/she is planning to do exactly, consult the following points before you embark on your venture, to make sure that at least none of the rookie mistakes are being made. 1. The Idea In case you don’t already have one, then you will find this useful and even if you do, it’s probably not a bad time to reconsider. Fin......

8 Business Ideas That Are Perfect For Starting Entrepreneurs

Deciding to start a business is only the beginning of an entrepreneurial venture that may or may not reap success since, of course, there are risks in taking up any kind of business. And in order to achieve longevity, you’ll need to come up with an idea that’s both in demand and practical, have good quality products or services, and create a marketing strategy that can help bring your business to the forefront of your industry. It’s quite the tall order. Often, that entrepreneurial spirit and determination takes a hold of us and leads us to consider starting a new undertaking without actually having a clear idea as to what kind of business to launch. For that, we’ve got you covered. Check out these business ideas that are great for starting entrepreneurs: 1. Tour Guide Services If you’re i......

4 Key Factors To Optimising Your Business’ Website

In a bid to make websites more competitive in reaching consumers, Google announced a change in their ranking factors. How your website ranks once searched by consumers will determine your visibility. This is why search engine optimisation is important for your business. Simply put, it is a make or break factor. Your company’s growth is dependent on your visibility to consumers. Companies such as assertive media help you optimise your website to meet consumer needs. On top of that, they offer integrated marketing solutions to their customers. Here are some factors you should consider when optimising your website: 1. Keyword Research Keyword search is one of the main factors that will determine whether optimisation of your website will fail or succeed. Before choosing specific keywords, you ......