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3D Secure 2.0: Is It The Solution Against Ecommerce Fraud?

There is a lot of hope in the digital finance and eCommerce world that 3D Secure 2.0 will be the solution to fraud and unfounded chargebacks that everyone has been waiting for. While the industry is very optimistic about its possibilities, the verdict isn’t in yet: Can it really live up to the hype? Will it deliver the security and customer satisfaction improvements everyone is so excited about? Let’s take a closer look at what exactly the situation is and if 3DS 2.0 really addresses them. What we liked about 3DS 1.0 3D Secure technology first came onto the main industry scene over ten years ago as part of a package released by Visa in their Verified by Visa program. As a major player in the industry, they signaled that they had faith in the potential of 3D secure technology. I...

From Operating In A Spare Room To A Dropshipping Empire

It’s easy to look at a big company and think of them as always being a big company. This image is further reinforced by stories of businesses that have been labeled an ‘overnight success,’ thus appearing to have never been in that infant stage where everything is smaller and there is only one or two people who are responsible for wearing many hats. However, any honest entrepreneur will tell you that there is no such thing as making it big overnight. And even though it may seem like a particular business may have blossomed over the course of just 24 hours, growing from being a relative unknown into a million-dollar product or service provider in a blink of an eye, the reality is much different. In fact, a number of today’s big-name companies have been years (if not decades) in the making. O...

Top Tips For Designing A Successful Plastic Surgery Practice Website

Building a successful plastic surgery practice website requires more than simply information regarding the types of services you provide to patients. Knowing how to effectively launch and promote your website is essential when you want to maximise your online traffic and the number of potential referrals you receive. Implement SEO Search engine optimisation still remains a leading factor in determining a website’s success. Implementing SEO basics such as meta tags, keywords, and proper hyperlinks throughout your website pages and each new content post is vital to ensure your site remains within results of top search engines such as Google, Yahoo!, and Bing. If you are unsure of what SEO is and how you can take advantage of that, there are companies such as Solution21 that provide cus...

Have You Outgrown Your Current Web Hosting Company?

Cheap, shared hosting is great when you have no traffic. Startups don’t have a high IT budget, and it’s tempting to go with cheap $5-per-month hosting, but you soon discover this is problematic when you start driving traffic to your website. You can’t customise server resources, and you could share a server with thousands of other webmasters. Shared hosting is adequate for a new startup, but here are the telltale signs that you’re outgrowing your current hosting solution. 1. Your website performance is unacceptable Visitors will wait a second or two for a website to load, but after too long they bounce from your website. Visitors expect a site to load within a couple of seconds; if it doesn’t, they will leave. You can use monitoring tools to assess a site’s performance and identify if it’s...

How To Avoid Complexity And Cost When Building A Chatbot

When talking up their chatbot products, major vendors like to highlight the cast-of-thousands and months of work approach to get their bots up and running for customers. That helps maintain the narrative that all technology is expensive and requires great, costly, expertise. In reality, anyone can build a chatbot, and while a good one takes some effort, specialist providers show it can be done without the need for great effort. Do you want cloud fries with that? Go to any sales conference around technology and the key trend is upselling. “Hi there, want a chatbot? Sure, let’s put it on our platform subscription, let’s get our (expensive) team involved to speed up development, and let’s charge you a few dollars a day for interactions, use of our cloud AI and long-term results storage…” All ...

How To Get Your Ecommerce Business Website Ready For the Festivals Season

With twinkling eyes, shoppers wait for the festive season. Nonetheless it brings the charm of shopping vividly and gifting delightfully. All the 365 days of a year are scattered over a number of festivals. Especially the months from October to December bring a ripening fruit for online and offline retailers to give a healthy boost to sales. The “unbox Christmas sale”, may give a thriving boost to your website ranking. Thus, these events become the modus operandi of online retailers to lure the enthusiastic audience. Following this motive, they work towards creating a robust sale culture on their websites. There is no argument over the fact that, “festive season” creates a merrymaking scenario for e-commerce retail. Here, the most focused part is the pre-Christmas period which is almost 60 ...

How A Chatbot Can Add Authenticity To Your Brand And Boost Loyalty

Brand authenticity is increasingly important for all businesses as social media becomes the front page for many company’s outreach efforts. Having a consistent and fun message is a great way for brands to get recognised, and in the chatbot age they deliver that message instantly and with the perfect tone. Brand loyalty is an issue for every company, not only the Apple and Coca-Cola giants of this world. A Stakla report suggests it is important to 86% of consumers while Harvard’s Business Review reckons the difference between “emotionally connected consumers” and those who are merely “highly satisfied” is worth an extra 50% in sales, all while reducing churn and boosting advocacy from your customers. However, companies with limited marketing resources can often to struggle to deliver a cohe...

The Impact Technology Has Had On The Way We Shop

What does the future hold for our shopping habits? Technology has had an enormous impact on how shopping patterns have changed throughout the years, but just how far will it continue? Research has shown that between the years 2015 and 2017, there was an 85% increase in search for footwear reviews — showing that buyers want to learn more before they buy. Habits before purchasing your product Search terms are becoming more specific according to Google, when people are shopping online. This is done to there being more specific search terms. Rising search terms between 2015 and 2017 included ‘kids light up shoes’ and ‘men’s Italian dress shoes’. This is possibly because we often know precisely what product we desire and are confident that our search will yield relevant results due to the vast ...

Marketing Automation: What Chatbots Were Born For!

Doing more with less is a business mantra that has been around since the global recession a decade ago. Today, a similar focus from business leaders expects marketers to work smarter. Cloud services, automation tools and AI can help them reach massive audiences, engage tactically and strategically all with minimal effort. The chatbot call to action Many marketers have run out of room on the traditional marketing automation road, emails and texts are sent on the whim of a database or service, and what used to be complex analytics or segmentation is updated minute-by-minute on a dashboard, so where next? Imagine your store has a growing list of several thousand or a million customers with abandoned shopping carts, or incomplete transactions? How are you going to reach out to all those potent...

Top Tips For Creating A Professional Looking Website On A Budget

Where it used to be that businesses were able to get by without a website, today that is no longer the case. Businesses are now becoming more aware of the value that a website offers, which is prompting them to take the necessary steps to create one. However, despite all the research, some two million small businesses within the UK still don’t have a website at the moment. As a small business owner or entrepreneur, it can seem hard to justify spending the money to build a website, but here’s the thing – without that website, you could be losing out on revenue. In fact, statistics show that for these small business that don’t have a website, it is actually costing them £343bn per year. If you own a business that doesn’t have a website, and you’re ready to take the st...

Chatbots Must Provide Trust And Value To Succeed

Chatbots are becoming a common sight across the IT and consumer landscape. Tech pundits call them a paradigm shift, helping fuel the hype. But for acceptance to grow, they need to deliver trust and improved experiences for users. Chatbots are also rapidly evolving from a script-based approach to using AI technologies like NLP to help them work smarter. The future of chatbots is straightforward, a drive toward smarter customer interaction, even if the road to get there will take many twists and turns. For now, most bots perform simple tasks, freeing up workers from handling basic levels of customer or client interaction. But success still requires hard work and skill in building the right type of bots In the near future, only those Chatbots that people see as delivering great value will bui...

If Your Customers Don’t Understand Blockchain Or Bitcoins, A Chatbot Will Help

Cryptocurrencies and blockchain are among some of the most convoluted technologies to hit the business market. Not only are they surrounded by a lexicon of complexity and confusing terms, but the process of earning and spending any currency can be a minefield and involve multiple services. When the language of a technology and the deeply complicated tools and mechanisms to farm and trade are so alien to most, a layer of simplicity is required, and that’s where chatbots will come in useful. Blockchain has its own dictionary and universe The World Cup kicked off recently, and on commercial channels in Europe and Asia, a new wave of adverts for Hdac are taking up much airtime. The “product” hypes a future smart home packed with blockchain-enabled smart home technology, making deci...