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Going Global: Multiple Websites, Singular Strategy

Online presence has become a vital component of nearly all modern marketing strategies. No matter what the scale, sector and scope of your organisation, you are very unlikely to be able to operate effectively without a website, an email marketing strategy or a social media channel or two. Maintaining a clear and consistent online presence is challenging enough for a small business, but for large organisations with a global presence it can become even more complicated. The web presence of large organisations is likely to spread across more than one website, and comprise different sites representing different global markets or different business strands. This diversity is essential in order to offer tailored content across regions and products or services; however, it presents some significa......

Retail Is Now All About Embracing ‘Temporary’

There’s nothing quite like the holiday season in retail. The last few months of the year carry so much weight that, as the dust settles in February, we all have to collectively catch our breaths and remember there’s a whole new year of challenges and opportunities ahead. One word that seemed to dominate 2017 in retail, was apocalypse. As in, “the Retail Apocalypse is upon on us!” Between a record number of store closures and a handful of big bankruptcies, retailers were clearly going the way of the dodo. High streets resembled ghost towns, brick-and-mortar stores no longer had a place in our shopping experience, and all future transactions would be done via smartphone. It all made for good headlines and horror stories, but as it turned out, news of retail’s demise was greatly exaggerated. ......

Why You Should Take Your Time When Choosing A Web Host Provider

Your online presence is your lifeline in this day and age. With more and more business taking place almost exclusively on the Web, it is important to consider the impact that an outage of just a few minutes can have on your overall profitability. In addition, you will want to think about how speed and responsiveness are important components of your website, as consumers do not want to wait around for a page to load. These are just a few of the factors to consider when looking at available hosting services in your area. The key is to not rush into selecting one, as it can be quite time-consuming and laborious to switch at a later time. Following are a few guidelines to consider as you search for a reliable web host. Simplicity Is Often The Best Way To Go You do not always have to be elabora......

The 5 Biggest Digital Marketing Changes Coming In 2018 And How To Capitalise On Them

Digital marketing is important in today’s industry due to its ability to hyper-target certain customer bases. In fact, most of marketing these days revolves around identifying who the “perfect customer is” and what they are like. From that point on, it is plug-and-play. Being able to customise who to show your ads to is what is growing the digital marketing scale and slowly pushing traditional marketing to the wayside. Such ventures could mean incredible increases in revenue for companies across the world. Or it could mean incredible losses. As amazing as digital marketing is, it is a black hole that gluttonously swallows dollars for the in-experienced marketer. However, by keeping up with digital marketing changes companies have a shot at this online gold-mine. What are those upcomi......

Natural Language Processing Helps Chatbots Get Smarter

Chatbots have only been around as an accessible technology feature for businesses since early 2015. But, for the business, existing isn’t enough, technology has to move on, do more, and work better. NLP is one of the technologies vendors and providers are banking on to make chatbots more accommodating. In the non-stop world of technology evolution, chatbots are rapidly moving from script-based design to all-singing AI constructs, enabled with natural language processing skills and other refinements. The likes of California’s Cognitive Code whose Silvia conversational intelligence platform is about to launch or Massachusetts Semantic Machines are all focused on bringing AI and NLP to services, solutions, games and other use cases. Get On The Chatbot Bus The truth is, while all of this news ......

Why Customer Security Is Essential For Your Online Business

If your business is located on the Internet, it’s likely that almost all of your information is online too. Companies tend to hold a lot of data based on how they choose to market themselves and the buying habits of their customers. While it’s important to have all this data to help you run your business, it can also be a risk you take knowing that this information can easily be shared and hacked. Here are some reasons why you’ll want to consider customer security when you are running a business online. Customer Trust Is Important Customer trust can be the backbone of your company and can determine whether or not your business will succeed. If you have clients that are hesitant about using your business because of issues you’ve had with security, then it’s unlikely you’ll attract new peopl......

How To Recover From Google Search Penalties

So, your online business is chugging along fine. Your web traffic is at an all-time high and you’ve got a handle on search engine optimisation and content management thanks to that new SEO company you hired at a steal. Customers are pouring in. Everything looks great. Suddenly, your site traffic drops like stock prices on pumpkins after Halloween. What happened? Odds are, Google hit your site with a penalty or two. Traffic is everything to an online business. Ranking high on Google can mean millions to your company. Content marketers push forward with new SEO tactics in order to get onto that first page. However, some marketers and SEO companies try to do this by cheating. Google hates cheating and they will punish you for it. Google penalties can range from pushing your site down the rank......

Supply Chain Visibility 2018: You Can’t Hit What You Can’t See

A recent market study by Geodis that found that only 6% of companies claim to have “full visibility” across their supply chain. This mirrors other studies that point to a general consensus that while visibility is universally considered a good thing to have, few companies have it completely figured out. Part of the challenge here is that there are many definitions of what supply chain visibility actually is. According to Gartner, there are over 100 software vendors on their radar that claim to have some kind of supply chain visibility offering, which means visibility into a DC, or a plan, or a plant, or a region, or transport mode, or some performance KPIs would count. The true answer to the state of the supply chain visibility market is probably somewhere in the middle. On one level, ther......

5 Things That Should Be On Your E-Commerce IT Wish List For The Coming Year

According to the UK’s Office for National Statistics online sales have continued to increase, indicating a change in consumer habits from traditional in-store shopping behaviour. This is supported by data published in its most recent report of retail sales, which shows that in November 2017, average weekly online spending increased by 10.2% compared with the same period in 2016. Additionally, the amount spent (value) online accounted for 17% of all retail spending, compared with 16.1% in the same period the previous year.  So, as we move further into 2018, with digital commerce evolving into a series of transactions that rely increasingly on technology to move goods; which are the top technologies and services that e-commerce CTOs should be wishing for? Here are some of the essential......

Chatbot Strategies For 2018

The chatbot is a marketing and customer service technology that comes of age in 2018, after a couple of years of learning the ropes through company tests and trials. But, how can businesses, new and experienced in bots, take advantage of them in a world where apps, social media and other trends like AR are eating into budgets? So far, in most cases, chatbot rollouts have been very pointed and focused on a limited set of customers or based on a limited offer or experience. Even major brands like British Airways have restricted use to trials of an emoji-based chatbot for special seasonal offers, while Mall of America recently tried to help customers through the festive crush with AI-based directions and recommendations. In Asia, the landscape is more advanced with Indian, Chinese and South K......

3 Significant Digital Marketing Predictions For 2018

Further digitalisation of marketing services has led to a significant change in customer behaviour. The possibility to interact with the brand on every channel has made audiences more demanding, but it has also opened up many opportunities for brands themselves. Here are my thoughts on what three trends will define the year in digital marketing in 2018. 1. Big Data & Personalisation When it comes to getting personalisation right, brands have a mixed reputation. Global research confirmed that we’re particularly bad at it in the UK – in fact 98% of UK consumers believe that there is such a thing as ‘bad personalisation,’ because brands have out of date information (66% of UK consumers said this), or they’re getting personal customer details wrong (63%). Yet brands say on average they’re ......

Top 5 CRM Trends For 2018

For many, CRM trends for the New Year seem pointless for three main reasons: long technology development cycles, the industry’s obsession with one or two big ideas over the course of multiple years, and journalists’ penchant for trends that are either too obvious or too outlandish to really drive value. But, thanks to some hyper-development in CRM (and tech in general) driven by AI, mobile and the cloud (as well as some less obvious drivers like GDPR, we’re finally seeing some interesting changes take shape and fuel new possibilities. Given this backdrop, here are some CRM trends that could actually be worth considering. 1. Relationship Intelligence Emerges As A Category Despite ongoing rumblings about AI and machine learning meshing with CRM software, we haven’t seen a lot come of the hyp......

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