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How To Thrive As A Small Business On Instagram In 2018

Currently, there are approximately 800 million active Instagram users and more than 25 million active business profiles. Out of these numbers: 1 out of every 3 small businesses in the UK already has an Instagram profile. More than half of small businesses in the UK are using Instagram as a tool as for growing their business. 1 out of every 4 Instagram users identifies products on Instagram and buys them. Almost half of all businesses that joined Instagram are growing businesses that’re currently actively hiring new employees. With these facts and figures, it is argued that Instagram is swiftly becoming an effective and essential marketing tool for businesses. Since it’s release, Instagram has undergone a series of constant updates and added new features that have transformed it into an inc...

Is Social Media Important For The Food And Drink Industry?

Social media platforms and influencers have massive authority in marketing. There are now approximately 3.2 billion global social media users, according to a report by We Are Social and Hootsuite, while a study by Adobe also discovered that UK users consume around 6.9 hours of online content a day. Similarly, there was an approximate 325% increase in Google searches for “influencer marketing” in 2017, as well as 230 new platforms and agencies focused on influencer marketing over the past two years. Clearly, what we see on our phone, tablets and laptops matters. But how does this trend towards online consumption affect British food and drink companies? And are pubs, cafes and restaurants across the country choosing to engage or disregard the influence of social media? What Do Those In Cater...

Chatbots Are The Rising Stars For Hotels And Hospitality

The Cosmopolitan in Las Vegas has Rose, The Andaz Singapore has ConcierGo and Tokyo’s Otani has BeBot, with more hotels are adding a chatbot or digital concierge to their front-desk staff. Helping improve customer stays and service, bots are the new heroes for hotels, but need to be carefully trained and managed. When travellers are looking for a hotel, the usual rules still apply, comfy bed, decent view, good service and polite staff. But more chains and boutique establishments are trying to reduce the workload on their human front desk staff by introducing a chatbot. A Chat With A Rose Having launched in 2017, Rose at The Cosmopolitan in Las Vegas is doing great service for the hotel, with plenty of stats in the linked piece about her engagement and success, helping drive revenue and cus...

How To Build The Ecommerce Store Of Your Dreams Without Spending Too Much

If you’ve been thinking about how you can launch an e-commerce store that you are proud of, then you should know that it might not be as easy as you think. Running a business is difficult enough, but developing one with a limited budget can be especially hard. When you want to create the right business for you and the money you have to put into it, you might want to keep a few things in mind. Here are some tips for when you want to build the perfect e-commerce store for your vision. Know Your Buyer Well Before you can start to build your e-commerce store, you need to know your clients well. You should have a good idea of what their buying habits are and how you can reach them with the cheapest methods. Many find themselves paying for advertisements that don’t necessarily work or buying pro...

How To Make A WooCommerce Dropshipping Store In 2018

The popularity of dropshipping business is growing. Many people across the globe start dropshipping business and run it with ease, thanks in part to WooCommerce platform. Let’s take a look at how to make a WooCommerce dropshipping store and what benefits WooCommerce brings for dropshipping business owners. What Is Dropshipping? First, let’s learn what dropshipping is and how dropshipping works. Dropshipping is an e-commerce business model that allows entrepreneurs to sell goods without having to keep them in stock. Dropshippers are mediators between suppliers and final consumers. They make special dropshipping online stores, attract the audience there and help suppliers boost sales. What are the benefits for dropshippers? They mark up the original prices of the products and make money on t...

Flexible Parcel Delivery Will Become The Norm

In 2018, we see shopping habits continue to evolve as more consumers switch between online and in-store and also between the devices they use to both research and buy goods. This leaves retailers and carriers with the conundrum of fulfilling those ever-evolving requirements. We all know that consumers are spending more time online and equally across different devices, constantly switching between devices throughout the day. Research shows that consumers often see an ad or search for a product on their mobile and then purchase on their desktop later, or vice versa. In fact, according to GfK: “41% of consumers switch between devices to complete a single activity.” This changing behaviour is also reflected in their desire to get their parcel delivered where, how and when they want it. Gone ar...

Making The Returns Process Attractive For Consumers

I’ve recently read a number of interesting articles around continued changes and greater returns requirements for retailers, in particular eBay merchants, and this was across various different vertical markets. The point being that many eBay merchants can no longer offer 14 day returns on sales and must opt for 30 day terms. This got me thinking about whether returns policies should be longer than they are and if they were would this have a positive impact on consumers when they come to buy products? For example, would they buy one product over another because they had a longer returns window or do they not really think about it? How important is the returns process to the consumer? As we buy more and more goods online and as our buying habits change, so we have less opportunity to ‘try be...

Latest Developments In Chatbot Technology Herald An Exciting Future

Spring brings a range of major vendor technology and developer events, showing off new products or features. Chatbot innovations are high on the list for the likes of Facebook, Google and others, and indicate exciting changes in how we interact with our robot friends. The chatbot market is an interesting one. With specialist and niche vendors competing on an open field, where the major tech brands are scrambling to make an impact. Questions like, what should bots do? How should they react and where should the technology go all have different answers, depending on who’s talking. But, the major players make the most noise and their recent events have created plenty of chatter about how chatbot technology will evolve to boost ecommerce and business. Big Boy Bot Talk Microsoft’s Build Event us...

A Guide To Selling On Amazon FBA

Amazon is a great marketplace for sellers, but it can be difficult knowing where and how to start selling there, especially in a competitive online world where you’re competing with giants. Fulfilment by Amazon (FBA) is a group of fulfilment solutions which empowers fast trade across Europe. By opting into FBA as a seller, Amazon will store, pick, pack, and deliver your products directly to buyers, eliminating significant hassle associated with selling. This creates a fantastic opportunity for you to sell products, and considering most consumers shop online in today’s technological age, by utilising FBA you’ll be perfectly positioned for success. FBA allows you to generate more sales without investing in logistics, and can positively impact sellers of any scale. To help you start selling o...

Brand Marketers Feel The Power Of The Chatbot

Brands and marketers are in the best possible position to take advantage of chatbots. They have accessible stories to tell, and a license to have fun with a powerful communication tool. According to chatbot platform SnatchBot, brands and marketers represent the sixth most common business use case. Certainly, they are the most exciting, with plenty of buzz around chatbot launches and most likely to generate any press or positive vibe. What most brands aren’t saying is how well their bots perform, either in terms of meeting general expectations or hitting a set business goal. This lack of knowledge may hold back many brands from going beyond experiments, but it should not be too long before breakout cases highlight distinct value and benefits that others will wish to replicate. Where The Bra...

How To Make Your Business’s Website Stand Out From The Competition

When you are looking to improve your website and you want to make sure that it stands out, you might want to consider more than just design or how it looks. There is a lot that goes into making sure that you have a quality website and that you are attracting the right customers to your content. If you’ve been thinking about how you can take your site to the next level, you might want to dig deeper and see where your weak points are. Here are several ways you can reach new clients and encourage them to use your business over the competitors with your website. Look At The Bones Of Your Site While most sites can look beautiful with the help of a good designer, they don’t always have all the infrastructure available in order to attract the right clients. You will want to take a look at the lay...

Will The BRIC Nations Eventually Supersede The Traditional Powerhouses?

Whisper it quietly, but there is a significant shift taking place in the global economic landscape. More specifically, a number of the world’s emerging economies are continuing to grow at an exponential rate, while outperforming traditional powerhouses including the U.S. the UK and Japan. At the head of this list is Brazil, Russia, India and China, who are often referred to as the BRIC block of nations and remain on course to become the dominant economic force by 2050. In this post, we’ll appraise the likely growth of these nations, while asking why they’re becoming increasingly influential in lucrative markets such as e-commerce. The Growth Of The BRIC Bloc In Numbers There’s no doubt that China is established as the dominant BRIC nation, with Goldman Sachs suggest...