/// Archive for: eCommerce
Are people the weak links in the CRM chain?
I never get tired of talking about CRM as a discipline, not a technology. Yes, yes, yes – the technology allows you to scale the...
Simple URLs work better for SEO
Robot search engines are becoming more intelligent by the day. The way they present information from their databases are designed to mimic human search so...
The inability to deliver consistent customer experiences threatens retailers
Retail Conference 2011, a fantastic day of workshops and business briefings that explored the state of the retail sector, shared insights into the market and...
Is the need to protect your brand from .XXX invasion a legitimate concern?
Whether or not SMEs should register their company .xxx domain for brand protection is of course a decision that domain owners need to make for...
Has Google Analytics given up on the little guy?
For years we have been told Quality Score is everything to do with relevancy, a model designed to help the little guy achieve the same...
What does the term “customer” actually mean?
We use the term customer a lot – but what do we mean by that? That seems like a fairly dopey question at first, but...
UK’s biggest e-tailers are loosing sales due to poor quality Web sites
Consumers view websites as the ‘front door’ to their online shopping experience, and their effective design has been a rich topic of debate for years....
Sex sells: The .XXX effect
Will the release of .XXX domains mean a fundamental change in the landscape of the Internet or is it all nothing more than a titillating...
Will the website security certification system collapse?
When companies lost trust in website security certification from DigiNotar, it was inevitable that the firm would collapse. The Dutch company filed for voluntary bankruptcy...
Why trade mark law is struggling to keep up with the challenges of the Internet
Marks & Spencer and other companies which buy competitors’ trade marks as search engine keywords have suffered a blow in the Court of Justice of...
The 10 most important website performance indicators
Network monitoring software allows you to constantly keep track of your websites. Here are 10 crucial performance metrics you should monitor in order to ensure...
Pagination from an SEO perspective
Late last week Google wrote a blog post announcing a new way of telling search engines about pagination. This has prompted me to talk a...
Companies are losing out to competitors because of online inadequacies
Over complicated call management systems, emails that take an age to get a response and a desire for immediate information is driving consumers online to...
3 SEO improvements to boost your website’s ranking
People can find your website in a variety of ways, but few are more important than being found ‘naturally’ via a search engine. Why? Because...
8 easy steps to improve your search engine rankings
I mentioned that I have been on a social-media-holiday-reading-fest. A key goal was for me to become better at SEO (search engine optimisation) for our...
