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10 Key Considerations For Mobile Application Delivery

Mobile is a fast-growing, global phenomenon that is changing the way we all interact with content, whether for business, information or entertainment. According to the Cisco’s Global Mobile Data Traffic Forecast Update, 2013–2018, global mobile data traffic grew 81 percent in 2013 and monthly global mobile data traffic is set to keep rising at such as scale that, by 2018, it will surpass 15 exabytes. Monthly mobile tablet traffic will surpass 2.5 exabyte per month by 2018 and with an increase in the usage of smartphones we can expect to see 66 percent of mobile data traffic on smartphones by 2018. Everyone is focused on taking advantage of this booming mobile channel to connect with customers and employees in a more targeted, more personal way. But capitalising on this opportunity isn’t ea......

Telecommunicating: Tools For Keeping In Touch From Anywhere In The World

Many companies have followed in the footsteps of Yahoo CEO Marissa Mayer and banned employees from telecommuting, arguing that a spread-out workforce is detrimental to communication. Yet a growing contingent of organisations have embraced the work-from-home model, finding innovative ways to communicate from anywhere in the world – and reaping the benefits. Jason Fried and David Heinemeier Hansson, authors of the bestselling book Remote: Office Not Required, put it this way: “As an employer, restricting your hiring to a small geographic region means you’re not getting the best people you can. As an employee, restricting your job search to companies within a reasonable commute means you’re not working for the best company you can.” It’s hard to argue with ......

Our Wireless World: Predicted By Isaac Asimov In 1964

We take for granted the technology that enables us to remain connected and communicate with the rest of the world on the go. This was not the world in which Isaac Asimov lived in 1964 when he made a set of predictions. The renowned science fiction writer and the inspiration behind cult classics such as iRobot described how he imagined the world would have progressed in 50 years. Now that 2014 is upon us, we are able to see Asimov’s uncanny accuracy in certain aspects, but there are also ways in which technology has progressed even beyond Asimov’s imagination. In 1964, Asimov predicted, “the appliances of 2014 will have no electric cords, of course, for they will be powered by long-lived batteries”. This is undeniably true, as we have a plethora of wireless devices, such as phones, laptop a......

Don’t Just Collect Data, Analyse It And Use It

The rate and efficiency with which companies are collecting Big Data is constantly increasing. Because of this the challenges of processing and distributing analysis on that data to users is becoming unmanageable. A new approach to analysis is needed. The Big Data problem is accelerating, as companies get better at collecting and storing information that might bring business value through insight or improved customer experiences. It used to be a small specialist group of analysts that would be responsible for extracting that insight, but this is no longer the case. We are standing at a nexus between Big Data and the demands from thousands of users – something that we call “global scale analytics”. The old architectural approaches are no longer up to the task and this new proble......

Big Data’s Big Evolution

Over the past five years Big Data’s taken off in a colossal way and has permeated nearly every industry. From energy and healthcare, to retail and sports – it has provided many companies with previously unimaginable opportunities to better understand the world we’re in, how it works and how we engage it; including how we understand and engage each other. This isn’t slowing down either. According to IDC, the Big Data market is forecasted to be worth $32.7bn/pa by 2017 – that’s a ten fold increase on its value in 2012, so whilst this shows that Big Data has clearly evolved from being an unknown entity to become a valuable asset, it’s yet to fully mature. The potential for growth is, therefore, huge. But how did we get here and, more importantly, what’s the next stage of evolution for the ind......

Building Communication Into The Property Portfolio

Broadband is the second service set up by individuals in a new home – only electricity is deemed more important. So why are many property developers and landlords still failing to ensure the quality and reliability of both broadband and mobile services in new buildings? In an era of ubiquitous mobile coverage, tenants are far from impressed to discover the use of modern insulation and tinted windows effectively blocks any mobile signal entering the building; whilst the lack of good broadband when speeds of 1Gbps are now available, can only be blamed on poor planning. For landlords, the provision of inadequate communications facilities is beginning to impact rental values and affect tenant perception. With the increasing reliance on smart TVs, Skype and remote working, good communications i......

5 Top Tips For Increasing Online Sales During The 2014 FIFA World Cup

Only four more weeks to the starting whistle in Brazil, and online retailers are among those hoping that the major soccer event will again spawn additional lucrative business. With a huge range of products on offer, from large-screen TVs through branded food products to fan merchandise of all kinds in national colours, there are endless opportunities for impulse shopping. As successful as e-commerce was during the last World Cup in 2010, the global spread of smartphones in the meantime means that mobile commerce is likely to be responsible for a major share of transactions this year. Here are five tips for boosting your mobile commerce strategy during the World Cup. 1. Keep Control Of The Ball What goes for professional sports goes for e-commerce too: Nothing works without preparation. Whe......

Is Your Business Fully Embracing Internet Marketing?

The Internet plays a huge part in many people’s daily lives. When looking for goods or services, our first instinct now is to go online, whereas previously we may have scoured the high street or used a phone directory. So making best use of the internet could be vital to the success of your company; if you don’t, you could lose out to competitors who are more tech-savvy. Website Think carefully about what you want your website to contain. Some ideas include: Description of what your company does Lists of products and/or services offered Unique selling points – what sets you apart from your competitors? Online booking and/or ordering facility About us section – most likely to be relevant if you offer a professional service and want to advertise the technical expertise, experience and qualif......

3 ‘Big’ Uses Of Big Data

Big data is one of the most talked about innovations of the 21st Century. Most businesses are all talking about it, but the majority are yet to fully embrace it. By not acknowledging big data, businesses are missing out on significant incremental improvements; it has the potential to answer any number of questions and dramatically increase productivity, decision making and improve customer retention. Key discussions amongst big data thought leaders at the moment are examining the game changing insights available. James Kobielus, IBM’s big data evangelist for example has recently blogged about how big data is becoming increasingly important to the manufacturing industry. This demonstrates another use of big data and highlights the adaptability and benefits data can provide to business proce......

BYOD And The Corporate Network: A Unified Access Approach

Networks that were designed and built a few years ago are not prepared to support the requirements of today’s technology. They were created to handle predictable, static traffic flows that originated mostly from wired devices, not built for the more changeable mobile devices with numerous applications running at any given time. A decade ago, mobility for enterprise networks was viewed as a convenience, a way to provide those employees fortunate enough to have laptops with some ability to move about their workplace while remaining connected to the network. Today, however, wireless local area networks (WLANs) have become mission-critical, and enabling mobility has become vital to the enterprise. But Gartner predicts that by 2015, 80 percent of newly installed wireless networks will be obsole......

Mobility: Powered By PaaS

Mobility is amazing. Consider that it was not that long ago when mobility meant simply the ability to make or receive a telephone call or text. Maybe if you were lucky, you also got email or some pale version of a desktop app on your “device” so you could read documents on the go. Now, mobile is one of the biggest of big businesses and, for developers, it’s a mixed blessing. Systems are being built or rebuilt to support mobility – and then there are all those apps yet to be written (or needing constant updating). That’s not a trivial challenge since there are multiple operating systems and innumerable individual device variations that have to be considered. Add to those basics the challenges of delivering new kinds of functionality such as context awareness. This, at a minimum, means writi......

How Effective Is Your Multi-Channel Strategy?

Are you a business owner who has recently adopted a multi-channel solutions strategy for sales? While we have known for years that retail is no longer just about the bricks and mortar, as time goes on, more and more channels are becoming relevant. With an increase in mobile transactions and shift away from sales via a desktop, it’s crucial that you pay specific attention to the channels you are selling through and treat each one as an individual. It’s no good just selling through different channels, you need to know the specific channels in order to drive online and multi-channel sales. With this in mind, we have taken a look at ways in which you can ensure your multi-channel strategy is effective. Customer Experience Multi-channel retailing is about the customer experience. The better thi......