Combating Social Spam

Social Spam

With four million people being hit with spam on Facebook every day, and around 1.5% of tweets branded ‘spammy’, it is no surprise that more people are looking for ways to combat social spam.

What is social spam?

Simply, social spam is spam directed at users of social networks. It comes in many forms, from enticing wall posts on Facebook, to poorly-phrased comments on blogs and suspect business opportunities cropping up on LinkedIn.

Let’s face it, social spam was inevitable. As adoption of social networks increased, it seems natural annoying losers would try to exploit the trend for their own personal gain or entertainment.

The cost to the end user can be anything from mild annoyance to complete embarrassment (e.g. when the inability to resist the opportunity of a glimpse at Cheryl’s vag is shared with your network), financial destitution or, probably most commonly (and perhaps most worryingly for businesses), data loss.

What should businesses do about social spam?

While many business managers think social spam is a personal issue, if employees access social networks from work, then they would be wise to ensure company data is protected.

Therefore, over the next week, I will be posting on what businesses can do to combat social spam.

Heather Baker is founder and Managing Director of award-nominated B2B PR, Social Media and Video Production Consultancy, TopLine Communications. The company helps clients in a range of industries to build thought leadership, through integrated communications campaigns. Heather is the editor of two popular blogs, The B2B Guide to Social Media and the UK Business Blog, which focuses on market entry for international firms. She has a MA in Psychology from the University of Cape Town and is currently studying for her MBA at the London Business School.

  • This post surely goes some way to demonstrating what social spam is. “Over the next week” *sigh*