Do marketeers have to be on top of every social media tool?

I saw a Facebook image that got me thinking yesterday. It said “You can do anything but you can’t do everything”.

Often it feels like we are being compelled to try everything. When we try this, what we get is breadth of coverage often at the expense of depth of coverage and fullness of knowledge. We know a little about a lot. In old money we are a jack of all trades and master of none.

The opposite of this is to be very discerning about where you put your time and energy on the web. You choose the platforms which make most sense for you (yes you, not your friend, not your competitor; you)

We have an opportunity to craft our unique presence on the web. To be well thought out. To use sites which please us and which fulfil the function we chose them for. At the same time they also are where the people we want to connect with and to learn from, and to share with, hang out and out their content and ideas as well.

Above all, we can breathe. We can enjoy deepening the knowledge and the relationships we have already started building. We can get off the Merry Go Round.

What about new social media tools? For most people, you won’t necessarily feel that you have to be on top of every little thing. Again you can stop and make a positive choice about which new tool or platform you will try out and then give yourself time to build a practice around it.

This approach helps you avoid that feeling of dabbling that can arise when you fail to give yourself time to enjoy and embed the tools you are using.

I’d love to hear your thoughts about this. What platforms feel instinctive for you?

Claire Chapman is a social media expert. Claire's journey into social media has been one that has built up over time. When she trained as a coach, she started connecting with people on different coaching niche membership sites and forums, and started finding that these were a great way to keep connected to the industry and peers, as well as spotting potential coaching opportunities. Since September 2009, Claire has also been working part time for Intendance in London, a full service Web firm who offers a complete range of Web & design services as their Social Media Specialist.