Dropbox lagging behind Box and SugarSync

Last week the blogs and newswires were buzzing with the news that Dropbox has unleashed Dropbox for Teams with a whole Terabyte of space to share between team members. Wow, a whole terabyte that’s … actually that’s pretty underwhelming.

I have a tiny one terabyte external hard drive for my netbook so we are not talking ground breaking here are we? It’s not the amount of space that services offer, it’s the infrastructure, added value, flexibility and functionality that is important and Dropbox lags behind on all of these compared to Box and SugarSync.

Box Nails The Pro Sector

Drop by, if you’ll excuse the pun, the Box site and take a look at how many added value services Box links into. It’s nothing short of phenomenal. Two years ago I looked at Box and deemed it expensive and too business oriented.

That was my short sightedness and Box have got it spot on. They nailed their colours to the mast with the business and professional sectors and have reaped the rewards. If Box offered the desktop sync to non business users I believe they would see their subscriber rate rocket.

For $795-per-year the Dropbox for Teams service gives five users shared use of a terabyte of storage. If you have more than five users, get the boss to chip in an additional $125 per year for each additional seat and each one of those users gets 200 more gigabytes of space. This is real “never mind the quality, feel with width” stuff and

Charlie White over at Mashable says: “Beyond that, Dropbox for Teams solves that problem of who pays for all of this by using centralized billing, making it easy to pass the bill over to the boss. And the IT suits can manage everything from one centralized dashboard, controlling who shares what with whom.” Centralised billing – is that what it has come down to!

$250m Funding, Delusional Subscriber Predictions

I subscribe to the premium versions of both Box and SugarSync because I’m a belt and braces sort of bloke and I love the flexibility that these services give me and their support functions, on the rare occasion I have ever needed them, are second to none.

And do you know what really kicks me in the nuts? It’s just so sad. Dropbox helped blaze a pioneering trail with this type of package and it is now little more than a speck of dust in the distance, a fragment of tumbleweed, directionless and at the whim of the wind.

Dropbox recently secured a further $250m in additional funding and predicts to triple its user base within 12 months. Why does the word delusional spring to mind? The man in the street is getting tech savvy on cloud based services and he isn’t going to be taken in if he bothers to do the minimum of research and does a cost and features comparison.

Kevin Tea is a journalist and marketing communications professional who has worked for some of the leading blue chip companies in the UK and Europe. In the 1990s he became interested in how emerging Internet-based technologies could change the way that people worked and became an administrator on the Telework Europa Forum on CompuServe. With other colleagues he took part in a four year European Commission sponsored project to look at the way that the Internet could benefit remote communities. His blog is a resource for SMEs who want to use cloud computing and Web 2.0 technologies.