Email archiving delivers real business intelligence

Look around at your colleagues, can you see the weight that sits on their shoulders? Let’s be truthful we’re all suffering from email overload.

Most employees within an organisation now have access to email and its uses are endless. The original mandate for email has been over stretched; it’s used as a personal organiser, task manager, note taker and much more. We constantly check email on our PCs, laptops, mobile devices at work or from home, it is a constant interruption.

New features that sit within the likes of Exchange 2010 allow you to prioritise mail and sort by conversation allowing users to focus on the things that really matter. These new features are a good first step, but email combined with a powerful, responsive and intuitive email archive can allow you to free up critical time during the working day.

Within each personal inbox resides a huge amount of untapped, critical and often underutilised business intelligence. Most businesses invest in archiving to remove the headaches of compliance, legal discovery, email storage and backup pressure, however, more and more businesses are choosing to deploy archiving to enhance productivity and deliver business continuity, both enabling real end user benefits.

The intelligence that resides in email enables businesses to tap into:

  • The overall mood and sentiment of your workforce
  • How employees interact with customers, prospects and partners
  • Whether employees interact with internal customers and stakeholders in a positive and consistent manner
  • Chatter, data and information from social networking sites such as LinkedIn
  • Email attachments swiftly and easily

Not only can your archive enable you to reduce the noise and clutter of the typical inbox, it can also significantly reduce the amount of time that end users spend managing email.

There are services which enable users to rely on anytime, anywhere access to email archiving. Using the initiative search functionality allows you to mine through thousands of personal emails in seconds.

Importantly there are other, softer benefits, which organisations can tap into. Archiving can help you learn how often employees communicate with internal and external customers and deliver real business intelligence.

So go forth and liberate your people from their inbox.

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Stephen Eveleigh is Product Marketing Manager at Star. Stephen has over five years of product marketing experience working on MPLS, security, e-mail, collaboration and unified communications propositions. He is currently responsible for taking Star’s WorkLife proposition to market, working alongside product management and sales to help contextualise the business benefits of hosted unified communications.