Email: The On-Going Project Communication Frontier

Enterprise Email

As someone whose job involves developing new and more efficient ways of communicating in the workplace, it seems crazy to me that the first method, which still springs to mind first for most working professionals is email.

It is, in my opinion, the on-going project communication frontier that needs to be wrangled into submission. While I’m not labelling it as the root of all evil, we all know it can be hard to stay on top of that overflowing inbox and easy to ignore other, more efficient ways of communicating.

The Problem With Email Is…

Mindjet research has found that 18% of employees feel that inefficient communication holds them back, so if you’re working in a team of ten on a project, that’s two people who could be missing important information. Just one blip (or missed email) can all too quickly lead to a delay or harm the relationship you have with your client.

Sometimes, the amount of emails we receive means that we simply can’t keep up with what’s going on. The average UK worker only deals with 36 emails a day, but still manages to miss one third of those. So it’s time to take a step back and think about other ways to get your message across.

Reviewing The Alternatives

Is email really the best way to brief someone on a complex and detailed task? More often than not, it’s far easier to explain something in person if you can. Face-to-face communication allows you to engage fully with your team and quickly see whether they understand what you’re asking of them. In today’s digital word it’s important not to forget how effective seeing people in person can be!

Emails are just a small part of the communication process on a project. Think about all the workflows, documents and figures that are involved. Trying to juggle all this within an email chain is just impractical.

Professional social networks, like Yammer, are an excellent way to share information, ideas and documents without clogging up people’s inboxes. Some of these solutions allow you to set up specific project groups, tag key phrases, message instantly and search back through for relevant information. Some of the companies I work with, like our UK comms agency Brands2Life, have implemented these as a way to reduce internal emails with great success.


If you really can’t bear to cut down your emailing then consider your e-etiquette instead. That doesn’t just mean being nice to your team (though of course you should be!) it means asking yourself some simple questions before hitting send.

First of all, mull over whether that email needs to go to “all”. Are you going to be clogging up people’s inboxes with irrelevant information that doesn’t really apply to them? If so, take everybody else off the chain and just send it directly to the most relevant recipient.

Secondly, does the email contain a large attachment? If so, it could grind your colleagues Outlook to a halt. There is nothing more frustrating than having a to-do list to get through and your computer freezing.

Finally, make sure the message is clear, concise and well-thought through. All too often emails are written in a flurry and fired off without being reviewed. How much time have you wasted trying to decipher a message that doesn’t make much sense? Consider your subject heading carefully. If you need someone to review the email urgently, make that clear from the off and put a big red high priority mark on it. Don’t waffle too much and ALWAYS go back and read through before sending it.

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Frank Reinelt

Frank Reinelt is Mindjet’s Senior Director of the UK, Northern Europe and Emerging Markets. Frank first joined Mindjet as Senior Director of Enterprise Sales in 2008 before making the transition to his current position last year. Frank holds a diploma in Business Engineering and is a keen skier.