England World Cup Matches Blamed For Trashed Network Performance
Christian Harris, 24/06/2010, posted in "Analysis"
Christian Harris is editor of BCW. Christian is an IT journalist with over 17 years industry experience. In that time he has launched, edited and written for numerous magazines ...more info
Christian Harris is editor of BCW. Christian is an IT journalist with over 17 years industry experience. In that time he has launched, edited and written for numerous magazines and Web sites including PC Magazine, ZDNet, TechWorld, VNUnet, PC Advisor, PCW, GameSpot, Stuff, Press Gazette, Web User, The Daily Mail and The Guardian. As a copywriter/blogger, Christian also works on freelance marketing projects that include producing Web sites and writing white papers, case studies and press releases. Christian has a BA (Hons) in Publishing from the London College of Communication. ...less info
Bit of a no-brainer really, but research from broadband provider Demon saw Internet usage increase by a staggering 55% in yesterday’s England v Slovenia game – the first England World Cup game taking place in working hours – compared to an ordinary working Wednesday afternoon.
This compares to a 38% increase in traffic during the first World Cup game between Mexico and South Africa on the 11th June.
With a variety of media channels promoting online live streaming of all World Cup matches, Demon has found that UK businesses and home users could experience slow Internet connections even an hour before a World Cup game.
Matt Cantwell, Head of Demon, said: “Customers see the Internet as a utility and yet, their networks might not be able to cope with the demands like electricity can. The surge in Internet traffic could cause problems for SME businesses, who are the lifeblood the UK’s economy.
“If they can’t run their business normally during a World Cup match and ban their workers from keeping an eye on games during working hours, then inevitably, the business will lose out both on productivity and customer satisfaction. Whatever happens, it’s a lose-lose situation for those without the right network infrastructure and support.”
Businesses could better protect their connectivity by implementing the right network for their business, which will provide sufficient speeds and access even during busy periods. This is fundamental to the evolution of business practices especially as companies move towards cloud computing and VoIP (Voice-over Internet Protocol).
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