Facebook’s New Profile

Facebook has made some improvements to its personal profiles to make it easier to use. Everyone’s profile now begins with a quick overview of basic information such as where the user from, where he went to school, and where he works—all good conversation starters. And the new profile includes a row of recently tagged photos of the user.

The new profile allows people to highlight some friends such as family, best friends or colleagues. Users can create new groups of friends or feature existing friends lists. It also gives people new ways to share interests and activities.

Users can list the projects they’ve worked, classes they’ve taken, favourite musicians and sports teams, and more. They can also share life philosophy by connecting to the religions, political affiliations and people they follow and admire. Everything is now represented with images, making the entire profile a more compelling visual experience.

Thanks to the cool new “infinite scroll” feature, it’s now much faster to browse all photos. The Friends page now allows users to quickly find the people allowing search by name, hometown, school or a number of other dimensions.

Facebook is rolling out the new profile gradually and plans to get it to everyone by early next year.

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Sherrilynne Starkie is a consultant at PDMS. For almost 18 years, Sherrilynne has been advising blue-chip organisations on both sides of the pond, covering Britain, Canada and the United States. For three years, Sherrilynne was the Tech Talk columnist for the Isle of Man newspapers. She serves on the steering committee for Isle of Man Women in Business, is on the Executive Council for the Isle of Man Junior Chamber of Commerce. In the past she was on the management committee for the Isle of Man British Computer Society and the marketing committee of Junior Achievement.