For designing and marketing a successful website, nothing beats an entertaining video. Properly formatted, well edited and enjoyable, a video is the perfect method of conveyance. Any message you want to get across, a video can do it. On the upside, great videos keep watchers interested and wanting to come back, so an enthralled base and repeat visitation is what you have to look forward to if you produce high-quality videos.
One of the best ways to make a video really sing, pun intended, is to add a music track to the video. However, whether you’re posting these vids on YouTube or Facebook to create a buzz, or whether you’re posting them directly on your website, there is always a chance of violating copyright laws.
Artists and record labels retain the rights to most of the music you’ll find, especially today’s most popular music. Social media sites will yank your videos and possibly ban you for using copyrighted material, and your web host will drop your account for an infraction. This is why it’s important that you seek out royalty free music – music that’s free for everyone to use across the board.
Here are a few ways to get your hands on legal music to use in your videos.
1. The Fair Use Act
You will find the Fair Use act taken advantage of constantly via television news channels. If they only play a small portion of copyrighted material, this is considered to be “fair use” and in no way an attempt to capitalise off of someone else’s work. For example: If you were to play only a 30-second snippet of a popular song in your video, this is not copyright infringement. Playing the song in its entirety, however, is.
2. Social Site Options
YouTube and similar sites are quick to pull videos using protected music. Realising that this serves as a deterrent, these sites do offer a wide selection of free music you can use. You just have to remember to thoroughly check a site to see which options are available for you to use.
3. Seek Permission
A more time consuming route to take, you could always contact the label responsible for releasing the music and seek permission to use it. This might be a good move if you’re releasing a big, meaningful video and not just a run-of-the-mill, traffic-inducing video.
4. Royalty Free Sites
A royalty free website offers a wide range of music that has been hand selected due to a variety of reasons. Some of this music is popular, but most of it is from lesser known artists and labels. However, there are still thousands of different songs to choose from via sites like Incompetech, Moby Gratis, DanoSongs, and ccMixter. The most important thing to remember when producing a video is that the music you choose needs to be free to use, or used in such a way that it is not in violation of any copyright laws. Always make sure that your videos are using legal, free music.