Foursquare is open for business

Foursquare, the location-based social networking service, is targeting brands and local businesses by revamping its business pages; this step will help it face formidable competition from Facebook Places.

The New York-based social networking company, which launched in 2009, was a pioneer in location-based “checking-in” to receive rewards and deals, but lately it seems to have lost momentum, partly because of the Facebook location initative.

The idea is to make Foursquare a whole lot easier for businesses to understand and use. The company has launched new Foursquare for Business pages which provide separate guidance for brands and venue owners. There is a step-by-step “walk-through” guide for businesses to show how they can claim check-in venues.

The business pages explain the company’s merchant platform and how venue owners can run and track campaigns. It gives guidance on creating pages and using the badges-rewards system to drive consumer engagement.

The Foursquare for Business pages also include examples of successful brands’ pages, including Louis Vuitton, Red Bull and Havaianas.

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Sherrilynne Starkie is a consultant at PDMS. For almost 18 years, Sherrilynne has been advising blue-chip organisations on both sides of the pond, covering Britain, Canada and the United States. For three years, Sherrilynne was the Tech Talk columnist for the Isle of Man newspapers. She serves on the steering committee for Isle of Man Women in Business, is on the Executive Council for the Isle of Man Junior Chamber of Commerce. In the past she was on the management committee for the Isle of Man British Computer Society and the marketing committee of Junior Achievement.