Foursquare, the location-based social networking service, is targeting brands and local businesses by revamping its business pages; this step will help it face formidable competition from Facebook Places.
The New York-based social networking company, which launched in 2009, was a pioneer in location-based “checking-in” to receive rewards and deals, but lately it seems to have lost momentum, partly because of the Facebook location initative.
The idea is to make Foursquare a whole lot easier for businesses to understand and use. The company has launched new Foursquare for Business pages which provide separate guidance for brands and venue owners. There is a step-by-step “walk-through” guide for businesses to show how they can claim check-in venues.
The business pages explain the company’s merchant platform and how venue owners can run and track campaigns. It gives guidance on creating pages and using the badges-rewards system to drive consumer engagement.
The Foursquare for Business pages also include examples of successful brands’ pages, including Louis Vuitton, Red Bull and Havaianas.