Google Instant Makes Search Even Faster

You might have noticed a change on Google today…results show almost as quickly as you type in your search terms. It’s called Google Instant and the aim is to make search even faster.

According to Google, “Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”

Now you can adjust your search ‘on the fly’ based on the results you see as you type. The search company says that Google Instant will save up to 2-5 seconds per search and predicts that we’ll all be wondering how we ever searched the old way.

I just wonder how fast search really has to be for most people. What do you think?

Sherrilynne Starkie is a consultant at PDMS. For almost 18 years, Sherrilynne has been advising blue-chip organisations on both sides of the pond, covering Britain, Canada and the United States. For three years, Sherrilynne was the Tech Talk columnist for the Isle of Man newspapers. She serves on the steering committee for Isle of Man Women in Business, is on the Executive Council for the Isle of Man Junior Chamber of Commerce. In the past she was on the management committee for the Isle of Man British Computer Society and the marketing committee of Junior Achievement.