Google Targets Mobile With Places Statistics And QR Codes

Google have updated their performance stats page and now also show the QR Code for your store listing. Why have Google added these feature and what does it mean for your business?

Google Places New Statistics

Google have expanded on the statistics provided with Google Places to offer a breakdown that now includes Google Maps Mobile (GMM) performance statistics as a breakdown of the total traffic.

new-google-places-statistics

The image above (click for full size) shows how Google has provided a separate breakdown of mobile impressions and actions within the Google Places performance data right through to the phrases searched and the locations from which searches were performed. This will also give a useful measure of the reach of listing results in search.

Notably in this case the data is currently incomplete, something which hopefully will be sorted out as future data from listings is collected.

Invaluable for Targeting Mobile Users

This could prove invaluable for businesses looking to target mobile users, providing specific insights about whether their physical locations are delivering relevant traffic to their website and introducing new customers to stores.

In tandem with this focus on mobile, Google has also featured the store listing QR code on the performance stats page relating to each business location. Yet another indication that Google has it’s sights firmly on the mobile advertising marketplace.

What is a QR Code?

First of all it’s important to understand what a QR code is and how they can be used. A QR code is like a unique bar code for a URL. It provides a simple means for users who have a QR application on their smartphone to bookmark the business details for later use, to find offers or leave a review.

Why Has Google Added QR codes to the Places information?

Google has recognised that more and more mobile users are using their phones to interact with the real world. Google have provided an option for to business owners to ‘Print QR poster’ direct from the store performance statistics screen which can then be presented in a shop window or provided in a suitable location for smartphone users to bookmark the store details.

This incremental step into a more mobile focus to Google Places is probably just the start and we expect to see more mobile features appearing in the near future.

Consumer focussed businesses that want to take advantage of these new feature may wish to get the help of local internet marketing experts to help establish a strategy and make the best use of these new Google Places listing features.

Andrew Rayner is the Director and Founder of online marketing consultancy E-mphasis. Andrew’s expertise lies within the technological side of marketing, through utilising computers and the Internet to create the best office and business environments. He works closely with Search Engine Optimisation (SEO), claiming that this is no ‘black art’ – it takes appropriate applied skill and knowledge. He is highly regarded as an expert in the field of natural SEO and is regularly invited to speak on the topic at conferences and events. Andrew and the team at E-mphasis have pioneered an innovative use of Google Maps and online business listings to create highly targeted Local Internet Marketing strategies. Local Internet Marketing is a hugely untapped area of marketing strategy and one which is now beginning to generate interest and excitement from major UK retail brands.