Google’s failure to deliver reporting could damage its brand


Since Mid February the reporting behind Google’s local business listings, Google Places, has not been updated. Business owners who rely on the data to understand local search insights and the effectiveness of content optimisation on their listings have been left without any means to track these increasingly important local search tools. Fortunately, the reporting has returned. Will it happen again?

The Impact of No Google Places Statistics

There’s no easy way to determine if this gap in reporting service from Google will be repeated in future but the impact could be increasingly damaging to businesses who have become more reliant on local SEO which places them at the top of relevant search results.

Businesses are Increasingly Reliant on SEO Data

Certainly had this been Google analytics and not Google places suffering an outage there may well have been a significant backlash to Google from business owners and as Google Places becomes an integral part of SEO, Google may find that this failure to deliver reporting could be something that damages their brand.

Of course, whilst users still ‘Google’ for everything they need, and increasingly so on mobile, business owners have no real choice other that to lobby on Google’s forums when such instances of lack of service are repeated.

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Andrew Rayner is the Director and Founder of online marketing consultancy E-mphasis. Andrew’s expertise lies within the technological side of marketing, through utilising computers and the Internet to create the best office and business environments. He works closely with Search Engine Optimisation (SEO), claiming that this is no ‘black art’ – it takes appropriate applied skill and knowledge. He is highly regarded as an expert in the field of natural SEO and is regularly invited to speak on the topic at conferences and events. Andrew and the team at E-mphasis have pioneered an innovative use of Google Maps and online business listings to create highly targeted Local Internet Marketing strategies. Local Internet Marketing is a hugely untapped area of marketing strategy and one which is now beginning to generate interest and excitement from major UK retail brands.