Harnessing The Power Of Digital Commerce: 7 Steps For Global Success

Digital Commerce

While it is encouraging to see some organisations standing on the threshold of digital commerce, others are still unsure of how and where to begin. Organisations need to embrace this new era of digital commerce, as real growth and success will only come with an ongoing and accurate understanding of the changing needs of consumers. For those organisations that do make this leap, by following these seven critical steps, they are set to expect real rewards in the long-term:

1. Getting The Financials Right

Planning is key and is crucial to allocate enough time and budget before commencing a project of this kind. Organisations need to build longer than anticipated timescales and recognise that a replatforming roll out will be competing against other resources.

2. Choosing The Right Tech & Architecture

The complex technical integration needed for a global digital commerce solution must be respected right from the start of a project. The architecture design needs to be able to integrate with ‘best of breed’ technologies, it needs to be agile and a solution that can be quickly and easily rolled out across the different regions. .

3. Putting The Right People In Place

A digital commerce solution is only as good as the people behind it and building strong team chemistry is key and the gel that will bring everything together. The strength of the team really is the difference between success and failure.

4. Data Readiness Is Key

Getting product data right from day one, including an understanding of how a product is categorised and searched for, needs to be the core foundation. It is also important to start planning dataware house and intelligence dashboards to capture trading data.

5. The Importance Of Global Governance

Every global digital commerce solution needs a visionary to head the team and push the boundaries. This champion needs to drive the momentum of the project and maintain the pace of global roll out so delivery takes place as scheduled.

6. Global Solutions Are The Future

The concept of a single global solution may seem daunting at first but one platform means synergies and shared costs, as well as the shared benefits of collectively improving solutions. Digital commerce has the power to transform business processes, bringing real cost benefits throughout the entire commerce lifecycle.

7. Continuous Optimisation

Employing a strategy of continuous optimisation is essential to ensure that progressive enhancements are made to a solution and for delivering added flexibility. An agile solution will allow processes to be quickly improved in line with changing business needs.

Matt Clarke

Matt Clarke is CTO at Amaze, where he has been responsible for the successful delivery and direction of projects for HP, Ernst & Young, Toyota and Lexus Europe, House of Commons and many more. Matt leads technical direction for Amaze and has forged strong relations with Microsoft, with a particular focus on SharePoint, where he has exposure to senior engineers and product strategy with Microsoft teams in the US. Former roles include the establishment of a successful technology business, MCL Technology,Senior Technical Architect at USWeb/CKS and Head of Technology at Steljes, leading reseller for the World’s largest interactive whiteboard technology.