Has Google+ left the company with nobody in its circle?

In today’s news we hear that Bing has signed a deal with Twitter to continue to use tweets within it’s search output. As reported in an article by Search Engine Land no such arrangement has been reported by Google, what does this mean for the search giant going forward?

For the social media industry it has not been a major surprise that Twitter decided to continue to work with Bing, for a little while the relationship between Twitter and Google has been on the rocks. Notably Bing is the preferred search engine for Facebook, the world’s largest social media site.

Ironically the Launch of Google+, Google’s social media platform, seems to be isolating them in the social media world from the other providers they had previously worked with and now it puts them in a position where they may have to go it alone.

Like the geek in the school classroom, most people recognise that Google know’s it stuff when it comes to providing search answers but are they taking steps in the wrong direction when it comes to the social scene. What do you think?

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Andrew Rayner is the Director and Founder of online marketing consultancy E-mphasis. Andrew’s expertise lies within the technological side of marketing, through utilising computers and the Internet to create the best office and business environments. He works closely with Search Engine Optimisation (SEO), claiming that this is no ‘black art’ – it takes appropriate applied skill and knowledge. He is highly regarded as an expert in the field of natural SEO and is regularly invited to speak on the topic at conferences and events. Andrew and the team at E-mphasis have pioneered an innovative use of Google Maps and online business listings to create highly targeted Local Internet Marketing strategies. Local Internet Marketing is a hugely untapped area of marketing strategy and one which is now beginning to generate interest and excitement from major UK retail brands.